Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform announced the update at a breakfast Tuesday for businesses and "influencers," the web celebrities who have built mass and niche followings on the platform.Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Quadrille has acquired blogger and Instagrammer Charlie Watson’s cookbook, Cook, Eat, Run. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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Alex Jones, Infowars, Milo Yiannopoulos, Paul Joseph Watson, Laura Loomer, Paul Nehlen, and Louis Farrakhan have all been removed from the platforms. Continue reading at The Atlantic
[ The Atlantic | 2019-05-02 18:01:07 UTC ]
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Amidst announcements of a new Messenger, a new Facebook app and new VR headsets, the company snuck in a quieter, less flashier update: it's now allowing creators to make and publish their own AR effects and filters on Instagram. Right now, the only I... Continue reading at Engadget
[ Engadget | 2019-05-02 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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