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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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As part of its transition to a lifestyle company, the Cambridge, Mass.-based publisher terminated its contracts with sales reps. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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#sales reps