With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday
[ Digiday | 2020-03-06 05:01:14 UTC ]
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Around 25,000 publishers, authors and agents were due to attend the fair next week, where deals for biggest books are struckOne of the world’s biggest international literary events, the London book fair, has been cancelled over coronavirus fears, amid growing anger that the delay in calling it... Continue reading at The Guardian
[ The Guardian | 2020-03-04 10:34:50 UTC ]
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Wimbledon BookFest has been forced to cancel its World Book Day event featuring authors Sita Brachmachari, Konnie Huq and Karyn Parsons, because of a local coronavirus case. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 10:24:07 UTC ]
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We’re keeping track of the book fairs and other events that have been canceled or rescheduled as coronavirus spreads around the globe. Check back here for updates. Taipei International Book Exhibition (Taipei, Taiwan, Feb. 4-9): Rescheduled for May 7-12 Leipzig Book Fair (Leipzig, Germany, March... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-03 18:16:03 UTC ]
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This week's book events are fully locavore: Lynell George's essays on the city's rich cultural tapestry; Erin Khar's memoir of teen addiction in the mid-1980s; Thomas Pynchon's Cali counterculture noir; a debut novel from Los Angeles Review of Books founder Tom Lutz; and a visit from Pod Save... Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-28 19:52:47 UTC ]
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Two-year-old Endeavor Business Media announced yet another deal on Wednesday, acquiring Agora Communications—parent company of the Smart Water Summit and Smart Utility Summit, a pair of three-day conferences held annually in Ponte Vedra, Fla. Terms of the deal were not disclosed. The Endeavor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 19:23:54 UTC ]
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The Sheikh Zayed Book Prize announces shortlists and readies a special program at London Book Fair on the impact of prize programs on translation. The post The Sheikh Zayed Book Award 2020: Shortlists and a London Book Fair Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:30:31 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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The Untitled writers' salon is returning for its fourth event in April, featuring 10 more underrepresented authors sharing their work in front of an audience. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 03:31:49 UTC ]
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The Geneva-based International Publishers Association is engaged in several presentations at London Book Fair in March, with emphasis on issues of diversity, copyright, and the freedom to publish. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Paying the Price’ s publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-20 11:30:30 UTC ]
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1001 Stories: UAE Writers on Arabic Literature Today Tuesday 10 March 2019| 19.15-20.30Knowledge Centre, The British Library, 96 Euston Road, London, NW1 2DB An evening with three writers from the United Arab Emirates to chime with this year's London Book Fair Sharjah Focus. Hear how writers in... Continue reading at British Council global
[ British Council global | 2020-02-17 10:55:59 UTC ]
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5 books events in L.A. the week of Feb. 8, including Lidia Yuknavitch, Diane Ravitch, and surf photography Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-07 21:50:44 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Jeanine Cummins’s novel, acclaimed by Oprah Winfrey, Stephen King and others, also faces scathing criticism from Latinx writersJeanine Cummins’s British publisher, Headline, is standing shoulder to shoulder with the American press that published her divisive thriller, declaring that it is proud... Continue reading at The Guardian
[ The Guardian | 2020-01-24 14:53:36 UTC ]
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Niantic's real-world events for 2019 were so successful that they generated $249 million in tourism revenue across Chicago, Dortmund and Montréal. That's what the company has revealed in a new events website, which it launched alongside its fe... Continue reading at Engadget
[ Engadget | 2020-01-23 13:44:00 UTC ]
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A host of publishers including HarperCollins Canada are boycotting the forthcoming Romance Writers of America national conference, as a backlash continues against the organisation over a race row. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 21:05:29 UTC ]
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Informa plc announced Tuesday that it has begun the process of replacing Derek Mapp, chairman of the London-based B2B publisher and exhibitions giant since 2008, with a successor expected to be installed by the end of the year. Mapp first joined Informa's board as a non-executive director in... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-08 19:41:38 UTC ]
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Former Waterstones events manager Rosie Beaumont-Thomas has joined the Royal Society of Literature (RSL) to lead events programming for its 200th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 16:46:33 UTC ]
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Poets for the Planet, a creative community using its voice to engage with the climate and ecological emergency, is teaming up with the Society of Authors on an all-day poetry event headlined by Poet Laureate Simon Armitage. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 18:39:22 UTC ]
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