With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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In which Jeff Kinney oversees dumpster divers, sledgehammer trivia, and a very surprising dance-off! Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 13:00:42 UTC ]
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Booker Prize judge and author Afua Hirsch will speak at the Conduit autumn event later this month, aimed at women in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-03 18:17:18 UTC ]
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Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at Media Week
[ Media Week | 2019-10-28 15:29:26 UTC ]
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At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday
[ Digiday | 2019-10-25 04:00:05 UTC ]
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Curiosity led to the first U.S. participation in the Sharjah International Book Fair 14 years ago—and each year, the fair grows bigger, better, and more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Elton John will be appearing in conversation with David Walliams at an exclusive event in celebration of the singer songwriter’s newly released autobiography, Pan Macmillan has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 02:22:32 UTC ]
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The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
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HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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New York Comic Con, which will run from Oct. 3-6 at the Javits Center, kicked off its 2019 show at another venue, the New York Public Library, and with a flurry of announcements that included a new LGBTQ imprint at Abrams, and news about Lion Forge and its Magnetic Press imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday
[ Digiday | 2019-09-27 04:00:48 UTC ]
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David R. Godine, Publisher is in the midst of a transformation that includes 75-year-old David R. Godine stepping down as publisher at year’s end from the press that he founded five decades ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 03:23:29 UTC ]
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The summer before my freshman year, a kind family friend gave me a crash course in cultural awakening. She loaded me up with Fuentes, Martí, and Cortázar—all names tethered to any Latin American literature syllabus worth its salt. But it was the works of Gabriel García Márquez that stood out to... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-20 08:48:41 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has continued to prove fruitful in its third week in the UK Official Top 50 number one spot, with its volume through Nielsen BookScan’s TCM rising 22.5% week on week to 37,951 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 10:23:31 UTC ]
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The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
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The Bookseller's editor Philip Jones shares what attendees can expect from the Children's Conference 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-09-06 10:18:36 UTC ]
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"The Handmaid's Tale" star Ann Dowd and Sally Hawkins will join Margaret Atwood as special guests for a live cinema event to mark the publication of The Testaments (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 17:42:42 UTC ]
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