With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#industry professionals
#white papers
Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 17:23:31 UTC ]
More news stories like this | All news stories tagged with:
#cancelled due
#online journal
#platform untitled
#under-represented writers
Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 13:33:13 UTC ]
More news stories like this | All news stories tagged with:
#scottish children
#ten years
YouTube book recommendation series the National Shelf Service has announced a series of World Book Night broadcasts, to feature a bedtime reading hour with poet and author Joseph Coelho. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 10:36:13 UTC ]
More news stories like this | All news stories tagged with:
#world book
#joseph coelho
Taylor & Francis owner Informa says it expects to raise £1bn through its emergency share offer, adding that its placement yesterday (16th April) was oversubscribed within two hours. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:30:53 UTC ]
More news stories like this |
The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
More news stories like this |
Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 15:21:35 UTC ]
More news stories like this | All news stories tagged with:
#events business
#existing capital
After initially postponing this year's BookExpo and BookCon from their original May 27-31 dates to July 22-26, Reedpop has canceled both events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookexpo
Four independent bookshops have pooled their knowledge and resources to organise a series of virtual events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 02:25:23 UTC ]
More news stories like this | All news stories tagged with:
#virtual events
#independent bookshops
Georgina Moore, director of books and publishing at Midas, has said she will continue to use virtual events for book publicity after the present lockdown ends, arguing that they have maintained the profile of books and authors during this period, but are also good for reaching new audiences . Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 09:28:39 UTC ]
More news stories like this | All news stories tagged with:
#virtual events
Mango Publishing tops the list for the second year in a row, while other presses are finding their own paths to move ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#move ahead
Out of the carnage of the Great Recession a decade ago, face-to-face events emerged as an increasingly attractive revenue source for media companies, a lifeline connecting buyers to sellers that seemed largely immune to the migration from print to digital and in many cases poised to benefit... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-27 16:58:59 UTC ]
More news stories like this | All news stories tagged with:
#local governments
#$10 million
#resume operations
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#supply chains
At Informa, parent company of Taylor & Francis, top bosses are to take salary cuts "through the current period of uncertainty created by Covid-19", the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:47:25 UTC ]
More news stories like this | All news stories tagged with:
#current period
#salary cuts
#taylor francis
Citing the impact of the pandemic, O’Reilly Media president Laura Baldwin announced that the publisher and technology education platform is canceling all future in-person symposiums and closing that portion of its business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
More news stories like this |
As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
More news stories like this | All news stories tagged with:
#agency executives
#stay safe
#san jose
#answer questions
With book tours, festivals, conferences, and other literary events being canceled around the world due to COVID-19 concerns, the tech-friendly west coast literary community has begun creating digital events to keep authors and readers connected during the coming weeks of social distancing and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary community
#social distancing
#coming weeks
#covid-19 concerns
#literary events
#book tours
Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 02:54:57 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#launch parties
#penguin live
The impact of the coronavirus outbreak continues to be felt across the trade, with further cancellations of literary events and larger numbers in the book trade now working from home to fight the spread. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 14:06:36 UTC ]
More news stories like this | All news stories tagged with:
#book trade
Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
More news stories like this | All news stories tagged with:
#social networks
Following the cancellation of the 57th annual Bologna Children's Book Fair, we see other world events struggling with their own paths forward–including now France's Cannes Film Festival. The post Coronavirus: Quick Publishing Events Updates – March 12 appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-12 11:06:53 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#book fair
#post coronavirus