With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#industry professionals
#white papers
As the sounds of helicopters and the chants of protesters rang in the distance, I couldn’t help but think about how I can make an impact. I was shocked—and frankly saddened—to see very little acknowledgement of the Black Lives Matter movement in the event industry, and even fewer actionable... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 20:29:21 UTC ]
More news stories like this | News stories tagged with:
#industry experts
#linkedin post
#panel called
Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with:
#audiobook
No one can say with certainty when conferences, trade shows and other large gatherings can resume. What is certain is that when they do, they're going to feel different. But new guidance from Questex—a B2B publisher which, until three months ago, drove 70% of its revenues from live... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 17:56:25 UTC ]
More news stories like this | News stories tagged with:
#previous years
#wider audience
#comfort zones
At BookExpo Online, the APA's executive director, Michele Cobb, will be joined by Chris Lynch from Simon & Schuster, Cathy Forrest from HarperCollins, and Michael Anderle from LMBPN to discuss the state of the audio industry and the impact of the coronavirus pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo online
#michele cobb
#simon schuster
#coronavirus pandemic
#bookexpo
"Hollywood Park," a new memoir from the frontman for the Airborne Toxic Event, recounts his childhood in L.A.'s Synanon cult — and his recovery. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-20 16:33:40 UTC ]
More news stories like this | News stories tagged with:
#hollywood park
#memoir
Maura Wilding has urged publicists and marketing teams to think about "mirroring the real world" when organising online events. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 01:03:37 UTC ]
More news stories like this | News stories tagged with:
#virtual events
#real world
#marketing teams
Virtual Author Series: Emma Straub and Judy Blume Monday, May 18, 7pm EDT Books & Books and the Miami Book Fair present Emma Straub and Judy Blume in celebration of Straub’s new novel All Adults Here. The authors and booksellers will discuss the delights and challenges of their craft, the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-18 16:01:57 UTC ]
More news stories like this | News stories tagged with:
#emma straub
#judy blume
#indie bookselling
#book fair
For poets, springtime is especially sacred. With big book releases, National Poetry Month, and the conclusion of the slam season, there is so much for readers and writers to look forward to. Then came the coronavirus pandemic. We’ve seen readings canceled, book tours halted and budgets slashed.... Continue reading at Electric Literature
[ Electric Literature | 2020-05-08 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch online
#coronavirus pandemic
#electric literature
#big book
Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 22:58:09 UTC ]
More news stories like this | News stories tagged with:
#stephen page
#digital growth
#print sales
The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | News stories tagged with:
#bologna prize
#online edition
#children's book
Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with:
#local newspaper
#digital content
Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales increased
#household staples
Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big thing
#varying degrees
#sales success
“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:50:46 UTC ]
More news stories like this | News stories tagged with:
#long day
#big idea
The COVID-19 pandemic has meant sudden disruption for trade show and conference organizers, and its impacts are likely to persist long after the country reopens for business. Based on a survey of 164 executives, new data from the Center for Exhibition Industry Research sheds some light on how... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 04:58:00 UTC ]
More news stories like this | News stories tagged with:
#week-long series
#highly dependent
#white house
#best-case scenario
In the weeks since coronavirus took over and everyone went into lockdown, The Bookseller's events site BookGig has seen an influx of virtual event listings. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 18:11:33 UTC ]
More news stories like this |
Quarto warns of lower trading as a result of Covid-19, but highlights improved profits in its latest full-year Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 08:44:01 UTC ]
More news stories like this | News stories tagged with:
#quarto
Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 17:23:31 UTC ]
More news stories like this | News stories tagged with:
#under-represented writers
#platform untitled
#online journal
#cancelled due
Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 13:33:13 UTC ]
More news stories like this | News stories tagged with:
#ten years
#scottish children
YouTube book recommendation series the National Shelf Service has announced a series of World Book Night broadcasts, to feature a bedtime reading hour with poet and author Joseph Coelho. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 10:36:13 UTC ]
More news stories like this | News stories tagged with:
#joseph coelho
#world book