With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Puffin has announced it is publishing A Different Sort of Normal, written and illustrated by debut talent Abigail Balfe – the true story of one girl's journey growing up with autism. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 08:28:31 UTC ]
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There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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Ryan Chapman (erstwhile host of Nerd Jeopardy, back episodes of which you can enjoy here) is launching the paperback edition of his novel, Riots I Have Known, tonight, and as a veteran showman of the literary world, Chapman has decided to put together something a little different. Tonight’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-09 20:04:37 UTC ]
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Betty Smith’s second novel, “Tomorrow Will Be Better” fell by the wayside. A new edition gives it another chance. Continue reading at The Washington Post
[ The Washington Post | 2020-12-07 14:00:00 UTC ]
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The Nibbies has won Event of the Year at this year's Professional Publishers Association's Independent Publisher Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 04:12:10 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Miami Book Fair Online Sunday, November 15 – Monday, November 23rd The Miami Book Fair is virtual this year, with all free and on demand content available starting November 15th. More than 300 authors in conversation will be streaming including, but not limited to Margaret Atwood (Dearly), Kwame... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-16 09:48:10 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Representation in children’s books is still not reflective of society, according to reading charity BookTrust and the Centre for Literacy in Primary Education (CLPE). Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:08:26 UTC ]
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Jacaranda Books and Andersen Press will join forces to host an author reading event with Kwame Alexander, as part of its Black History Month celebrations. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 07:18:24 UTC ]
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Among Bouchercon's top mystery writers this year were Hank Phillippi Ryan, winner of Best Novel for 'The Murder List' (Forge), and Tara Laskowski, whose 'One Night Gone' (Graydon House) was named Best First Novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Self-censorship on sensitive issues like religion and sexuality is a growing threat to the freedom to publish, the International Publishers Assocation has said. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 07:59:13 UTC ]
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The Booker Prize will showcase its shortlisted authors with appearances via “Front Row”, social media and Guardian Live alongside readings from the Old Vic on the big night. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 04:23:16 UTC ]
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In the absence of in-person book fair meetings, literary agents are hosting webinars to pitch titles at the 2020 Frankfurt Book Fair. The post Frankfurt Events: Riky Stock’s Agent Webinar Picks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 23:08:52 UTC ]
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Books Beneath the Bridge: Greenlight Poetry Salon Monday, October 12, 7pm EDT For the eighth season of Books Beneath the Bridge, a literature series hosted by the Brooklyn Bridge Park, Greenlight Bookstore will be hosting a virtual edition of their quarterly Poetry Salon, hosted and curated by... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-12 10:00:38 UTC ]
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Bärbel Becker’s selection of events at the 2020 Frankfurt Book Fair, ranging from rights presentations to book prize ceremonies and introductions to international literature. By Hannah Johnson | @hannahsjohnson Noteworthy Sessions in and Around the Trade Show ublishing Perspectives has asked... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:08:45 UTC ]
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Publishing consultant Robert Baensch recommends academic publishing events to watch during the 2020 Frankfurter Buchmesse. The post Robert Baensch’s Frankfurt Event Picks: Academic and Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-09 22:23:54 UTC ]
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Libraries Week kicks off today (5th October), featuring behind the scenes looks at authors' bookshelves, a nationwide live reading of The Midnight Library by author Matt Haig (Canongate) and the launch of a Bonnier book club. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 05:45:33 UTC ]
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In his memoir Children of the Land, Marcelo Hernandez Castillo tells the story of growing up undocumented in California and having to navigate the convoluted and dehumanizing American immigration system. Hernandez Castillo captures the emotional and psychological toll that being both invisible... Continue reading at Electric Literature
[ Electric Literature | 2020-10-01 11:00:54 UTC ]
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