With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Seeking out the best new Black, Asian and minority ethnic writers, this year’s finalists range across continents to show ‘the best of what stories can do’The fallout from civil war invades the London home of a high-flying Sri Lankan couple. An elderly Jamaican woman faces up bravely to the... Continue reading at The Guardian
[ The Guardian | 2021-07-29 11:00:30 UTC ]
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Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:11:50 UTC ]
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In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:47:32 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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There’s a feeling of real energy and momentum to the Lit in Colour: Diversity in Literature in English Schools report released this week, from research conducted by Penguin Random House as part of the wider Lit in Colour campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 02:17:46 UTC ]
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The Children's Bookshow charity has announced it will be returning to theatres across the country this autumn with a series of 15 live events featuring authors, poets and illustrators, including Michael Rosen and Val Bloom. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 17:59:37 UTC ]
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Combined sales of comics periodicals and graphic novels in North American in 2020 climbed to approximately $1.28 billion, according to a joint estimate by pop culture trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-30 00:00:00 UTC ]
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Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 19:06:54 UTC ]
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The Bradford Literature Festival will return from 25th June to 4th July with a mix of live and free online events including appearances from Caitlin Moran, A A Dhand, Jacqueline Wilson and Michael Rosen. Continue reading at The Bookseller
[ The Bookseller | 2021-05-17 06:32:50 UTC ]
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The Booksellers Association is launching an Equality, Diversity & Inclusion Action Group, as part of its work to improve diversity within bookselling and the wider trade. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 15:18:27 UTC ]
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Brad Stone recounts the company’s expansion, in which retail is almost a side note. Continue reading at The Washington Post
[ The Washington Post | 2021-05-07 12:00:00 UTC ]
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Presses used new and old business models to post solid gains in a pandemic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Octopus Publishing Group and global careers network AllBright have teamed up to launch a virtual wellbeing event series in May. Continue reading at The Bookseller
[ The Bookseller | 2021-04-20 14:02:09 UTC ]
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Hachette UK’s Pride network is hosting an event with Virago author Stella Duffy, as part of a series of sessions devoted to LGBTQIA+ novelists. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 23:20:44 UTC ]
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There are only about 2,000 or so independent bookstores in the United States, and I was lucky enough to grow up in one of them. In 1972, when books sold for around 75 cents, my mother Susan Little was a young hippie living in Newburyport, Massachusetts. She worked at the local bar, slinging... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-06 08:53:37 UTC ]
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