With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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ReedPop, organizer of New York Comic Con, scheduled to be held October 8-11 at the Javits Convention Center, has canceled the annual in-person 2020 event and plans to partner with YouTube to produce an all-digital version of the giant pop culture convention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-12 04:00:00 UTC ]
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Penguin has announced a series of virtual, live events featuring guests including Zadie Smith, Yotam Ottolenghi, Caitlin Moran and Jeremiah Emmanuel. Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 05:28:30 UTC ]
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The Publishers Association has said it "looks forward to engaging" with a new expert advisory panel set up to investigate the pandemic's impact on arts and culture, although it has failed to include a representative from the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 09:04:29 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-07-31 10:30:00 UTC ]
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Before the stay-at-home orders came down in Baltimore, the last thing I did in person was participate in a panel conversation about—ironically—“art and the apocalypse.” In retrospect, we should have cancelled, but the threat in Maryland still felt surreal; those were the days when it seemed like... Continue reading at Electric Literature
[ Electric Literature | 2020-07-28 11:00:00 UTC ]
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Wimbledon BookFest is running a live, physical event in September, featuring a keynote speech from Matthew Syed. Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 04:28:36 UTC ]
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The owners of Greenlight Bookstore, which has two Brooklyn locations, came forward this week to take responsibility for “negative experiences of Black customers and employees in our stores” with a commitment to improving. In an open letter published Wednesday, co-owners Rebecca Fitting and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-10 16:24:01 UTC ]
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A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller
[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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No question, librarians are expert book marketers in their communities. But where too many librarians come up short is in communicating the impact and value of their efforts back to publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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An extension through October of a ban on large public-facing events in Germany does not apply to Frankfurter Buchmesse, per trade association AUMA. The post Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-18 13:13:45 UTC ]
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Germany has extended the ban on large public events from an initial date of the end of August to October 31st. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 09:05:12 UTC ]
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The Frankfurt Book Fair is still scheduled for October, despite a government extension of the ban on mass events in Germany to the end of that month, the prime minister for the German state of Hesse has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 22:45:01 UTC ]
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Over the next two week, four bookstores — two in Delaware and one each in New Jersey and California — will host author Elin HIlderbrand for in-person book signings. All events will follow strict safety and health protocols set by her publisher, Little, Brown, and the stores themselves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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London-based Informa plc will officially resume its in-person events business with a three-day beauty expo in China during the second week of July, but says its overall revenues will likely decline by about a third this year as the timeline for the return of large gatherings in North America,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-12 17:17:56 UTC ]
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The stars of FX's "Pose," Universal Parks, Warner Bros. and Scholastic are among the latest to respond to J.K. Rowling's anti-trans tweets and follow-up essay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-06-11 18:20:48 UTC ]
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As has been widely reported over the past few weeks, the coronavirus pandemic has caused continued closures of theatre and performing arts venues, with potentially catastrophic effects across the industry. At Fane we started by postponing our March - May shows to the Autumn, but with the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 13:31:31 UTC ]
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