With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Online book festival My Virtual Literary Festival (MyVLF) will launch a series of new festivals based on different genres later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-01-03 11:05:41 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has re-claimed the UK Official Top 50 number one spot, with 44,024 copies sold through Nielsen BookScan’s Total Consumer Market, as the print market posts 2.4% growth in value for 2019 and a 0.4% bump in volume year on... Continue reading at The Bookseller
[ The Bookseller | 2019-12-30 18:15:33 UTC ]
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The head of Essex's libraries has branded the county's current library IT system "clunky and out of date", as she hails the opportunity to invest in the service. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 00:45:10 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Hay Festival has announced eight “earlybird” events for next year’s activism and climate crisis-themed event. Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 13:58:34 UTC ]
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Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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World Book Night will expand its audiobook offering in 2020, after a successful pilot with John Green’s Turtles All the Way Down in 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 07:35:35 UTC ]
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The largest book event for publishers and authors in the Spanish-speaking world is burgeoning in size and value year after year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-06 05:00:00 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Grand Marais, Minn., held its third North Shore Readers & Writers Festival early last month, attracting literary types from across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 15:24:13 UTC ]
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Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 19:17:49 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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That winter, the year Boogie turned 14, we got it in our heads that we could run away, leave Miami Beach and never come back. For months, I’d spent every night lost in a book, read whatever the librarian put in my hands, which usually meant books written by white men, about white people, for […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 09:47:43 UTC ]
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Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News
[ ABC News | 2019-11-13 11:03:39 UTC ]
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According to the annual VIDA Count, which analyzes gender parity at literary magazines, industry-wide improvement continues, even as the literary landscape continues to skew male in terms of publications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-13 05:00:00 UTC ]
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At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 18:34:39 UTC ]
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Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 00:49:57 UTC ]
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