With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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This week's picks for L.A. book lovers, from the Leimert Park Book Fair to a celebration of strip malls Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-23 16:50:10 UTC ]
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Affordable rents and the ever-burgeoning Brooklyn literary community have drawn indie presses to the Old American Can Factory in Gowanus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Matthew Syed's follow-up to his Nibbie award-winning book You Are Awesome has been snapped up by Hachette Children's Group imprint Wren & Rook. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 11:22:40 UTC ]
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Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Lily James will join Margaret Atwood as a special guest for the live cinema event to mark the long-awaited publication of The Testaments (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 10:18:34 UTC ]
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In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
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DHH Literary Agency will host an event in Liverpool allowing aspiring authors to pitch their work direct to its team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-08 21:14:50 UTC ]
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The American Library Association has received a petition signed by 100,000 people protesting its support for Drag Queen Story Hour, a movement of queer-affirming storytelling events at libraries, bookstores, schools, and other venues around the country. LifeSiteNews, a right-wing website owned... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-07 17:00:08 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek
[ AdWeek | 2019-07-22 22:30:01 UTC ]
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Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget
[ Engadget | 2019-07-18 17:49:00 UTC ]
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A new player is stepping into Ireland's burgeoning home-grown history publishing sector, Eastwood Books, a local and general history trade imprint from the Wordwell Group. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 15:24:11 UTC ]
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Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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As we descend into the hazy thick of summer, this week’s book events remind us that one day in a life has the power to change everything. Indeed, it’s all that ever changes anything. In the memoir corner, we have a traumatic encounter at the train station, a knock on the door of a rundown... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-12 14:20:00 UTC ]
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Penguin Random House UK has launched a new business, Penguin Connect, connecting companies and authors to “inspire personal and professional growth” through bespoke events such as workshops and keynote speeches. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 05:50:45 UTC ]
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Publisher SAGE is partnering with the Leading Routes initiative, which supports black students and encourages them to move through the PhD route and into employment as academics. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 09:06:45 UTC ]
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Jewish novelist Richard Zimler says he has been blocked from attending two UK literary events because organisers feared a backlash from anti-Israel protesters. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 02:22:23 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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