With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Penguin Random House Children’s and The Roald Dahl Story Company are planning a series of events based on James and the Giant Peach for this year’s Roald Dahl Day. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Orion is publishing a story of love, war, family and betrayal, based on the true story of a little-known massacre in Civitella, Italy during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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Facebook reported misses on revenue, daily active user count, and monthly active user count. Now the stock is in a free fall. Facebook shares are sliding after the company published its most recent quarterly earnings report. A lot has been riding on the company’s financials as it continues to... Continue reading at Fast Company
[ Fast Company | 2018-07-25 00:00:00 UTC ]
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Former Cisco Systems Inc. CEO John Chambers has a book coming in September that he'll preview for attendees at Thursday night's Business Journal celebration of The Pitch. "I always thought a book about me would be something somebody would write after I was dead," Chambers said Monday morning.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-07-24 00:00:00 UTC ]
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A reappraisal of world history since 1850 is brought to life through the use of vividly colourised images. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Hiring more employees of colour and seeing stories with BAME characters as normal, not niche, are just some ideas suggested by the book industry following a damning report which revealed that only 4% of all the children’s books published in the UK last year featured a black, Asian or minority... Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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The Russian ebook distributor LitRes reports 45-percent growth year-over-year in ebook sales for the first half of this year. And Storytel, which ended its first year in May in the market, cites digital access over vast distances as a driver. The post Russia’s Growing Ebook and Audiobook Sales... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-18 00:00:00 UTC ]
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The number of events held for this year’s National Writing Day increased 83% compared to 2017, according to the organisers. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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Wren & Rook will this August publish The You Are Awesome Journal: Dare to find your confidence (and maybe even change the world) by Matthew Syed. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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[caption id="attachment_127599" align="alignright" width="150"] Jonathan Moore[/caption] Bonnier Corp. has named Jonathan Moore as senior vice president, events, effective July 2. Moore joins the company from Family Media, where he served as president since 2016. Prior to that, Moore spent two... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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The Sheikh Zayed Book Award, Publishing Perspectives, and the Frankfurt Book Fair New York will host at seminar on Arabic literature in translation in NYC. The post Sheikh Zayed Book Award, PP, and Frankfurt Book Fair NY Hosts Event Celebrating Arabic Literature in Translation appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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The semi-evil social network has launched its latest venture, a lifestyle magazine for the elite. Just don’t call it a publisher ...Name: Grow.Age: One issue. Continue reading... Continue reading at The Guardian
[ The Guardian | 2018-06-24 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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The total number of BookExpo attendees rose 2% in 2018 over 2017, reaching 7,732. The figure includes all retailers, librarians, authors, and other attendees, with the exception of exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-20 00:00:00 UTC ]
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PW speaks with Kathryn Roots Lewis as she prepares for ALA Annual, which will mark the official start of her term as AASL president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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The Publishers' Publicity Circle (PPC) will hold events in Edinburgh and Glasgow this year, including its first Summer Party since the 1990s. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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