With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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William Morrow has named Shelby Meizlik to the newly-created role of v-p of special events and creative strategies. Kelly Rudolph has also been promoted to senior group publicity director, overseeing all imprints under the Morrow umbrella. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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Tickets to actor Tom Hanks' only event in the UK to promote his new collection of short stories, Uncommon Type (William Heinemann), have sold out in under two hours. Continue reading at The Bookseller
[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Indie children’s publisher Tiny Owl has announced two London events to celebrate illustrator Ehsan Abdollahi getting a visa. Continue reading at The Bookseller
[ The Bookseller | 2017-08-03 00:00:00 UTC ]
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Scholastic has started Scholastic 2020, a companywide initiative to reduce operating costs and expand revenue opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller
[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Business is booming for Oxford-based agency Felicity Bryan Associates as it nears its fourth decade. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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In the St. Louis Business Journal’s inaugural Technology Executives of the Year Awards, we showcased the innovation that’s taking place in our region by honoring five technology executives. Those executives were honored at an awards event Thursday at the Planetarium at the Saint Louis Science... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-24 00:00:00 UTC ]
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Last year, with the launch of the Rains Brothers, an alien-meets-zombie series from Tor Teen, Gregg Hurwitz, author of the bestselling Orphan X series for adults, made his YA debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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Hay Festival's first weekend has kicked off with a host of events featuring writers including Colm Tóibín, Helen Fielding and Stephen Fry who discussed issues such as using flashbacks in writing, criticisms of anti-feminism and "aggregating news agencies" such as Facebook. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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As Amazon runs out of ways to expand its mountain-sized market share in the online retail space, its attempts to grow its presence in the real world are continuing to materialize, with new plans being firmed up on both coasts of the United States. Today, it officially launched AmazonFresh... Continue reading at Betanews
[ Betanews | 2017-05-26 00:00:00 UTC ]
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The Creative Industries Federation has cancelled its planned general election event in Hull with Jeremy Corbyn, because, it says, Labour refused to give up as much time as other parties to questions from the floor. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Attendance continued to grow at TCAF 2017, which featured programming highlighting the LGBTQ community and celebrated anniversaries of independent publishers Image, Koyama Press and NBM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Just days after laying off over 20 people in its trade division, Houghton Mifflin Harcourt reported that revenue in the division rose 16% in the first quarter ended March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-04 00:00:00 UTC ]
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Keyed on World Book Day, the cultural heritage platform Europeana opens a literature focus, as a new consultancy for festivals opens in the UK. The post Industry Notes: Europeana Opens ‘Literary Tour’; Trio in UK Opens Literary Events Consultancy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-24 00:00:00 UTC ]
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A day after a suspect killed an elderly man in Cleveland and streamed it on Facebook Live, the social network said it's reviewing the way it receives reports about content that violates its policies. In a blog post published today, the company called the event a "horrific crime" that has "no... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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The National Library of Scotland and Creative Scotland are celebrating 100 years since the birth of Scottish writer Muriel Spark with a range of literary and cultural events, including a major exhibition, an international academic conference at the University of Glasgow, two BBC documentaries... Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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Almost half the companies on our annual ranking of fast-growing independent publishers posted triple-digit gains between 2014 and 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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The Society of Authors in Scotland has been awarded a grant in the latest round of funding from Creative Scotland to host ScotsWrite, a three-day event for authors in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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