With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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LinkedIn is slowly creeping up as a hot social platform known for more than just career-building. It's increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this... Continue reading at AdWeek
[ AdWeek | 2017-11-11 00:00:00 UTC ]
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Wren & Rook, the non-fiction imprint of the Hachette Children’s Group, is publishing the first children's book by Times journalist and Olympian Matthew Syed. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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[Infographic] Surprising stats from around the magazine industry. The post HBR Grows Paid Circ 10 Percent | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-26 00:00:00 UTC ]
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The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
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A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-23 00:00:00 UTC ]
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Hundreds of fans turned out to the midnight events held around the country to celebrate the publication of the first in Philip Pullman's The Book of Dust trilogy. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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What would you like to see happen next in the library ebook market? Take the ReadersFirst survey and have your voice heard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Simon & Schuster UK made a profit before tax of £3.76m last year, coming back from a loss the year before, with c.e.o. Ian Chapman telling The Bookseller the company is looking "really strong financially". Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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At this year's New York Comic Con, ICv2 presented its annual findings on the graphic novel marketplace, which see book format comics growing but periodical sales declining. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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British publisher Laurence King has created a new German subsidiary and acquired an Amsterdam-based publisher in an effort to expand into the European market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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In a UK-exclusive launch event for his new book, Ask an Astronaut (Century), Tim Peake will appear in conversation with actor and "The Gadget Show" TV presenter Dallas Campbell at the Barbican Hall this October. Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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The local sports news publisher would like to have 100,000 subscribers by year-end. The post Behind The Athletic’s plans to grow local sports news subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-29 00:00:00 UTC ]
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Informa is a professional information provider with 100 offices in 25 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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The Japanese bookseller, headquartered in Tokyo, has 12 stores in the States and counting, including two new shops in the Lone Star State. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Dan Brown is appearing in Harrogate for the exclusive UK launch of his upcoming new novel, Origin (Transworld). Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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Specialist book and gift supplier Bookspeed has more than doubled its operational capacity to more than 25,000 sq ft by investing significantly in additional warehouse facilities. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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The London Book Fair (LBF) is hosting a number of events at Shanghai International Literary Week and the Beijing International Book Fair this month. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Don't you want to know what's new online and in Los Angeles in the world of books? Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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