With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#industry professionals
#white papers
Informa, the U.K.-based business information provider, has agreed to buy Penton Information Services for 1.18 billion pounds ($1.6 billion) to add exhibitions and professional services in the U.S.The company will fund the purchase through new debt and equity, according to a statement Thursday.... Continue reading at Advertising Age
[ Advertising Age | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#statement thursday
#named ceo
#business intelligence
#academic publishing
Waterstones Gower Street in London is set to be "rejuvenated" with a fresh programme of events after the company has hired former Simon & Schuster publicity manager Elizabeth Preston to its team. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this |
More than 216 authors from more than 30 countries have been engaged for the 2016 edition of Internationales Literaturefestival Berlin, which opens September 7. By Porter Anderson, Editor-in-Chief | @Porter_Anderson September 7 through 17 ith issues in freedom of expression driving much of its... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post berlin
#porter anderson
David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Informa is a professional information provider with 100 offices in 25 countries. The company focuses on academic and professional publishing as well as informational events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional publishing
#informational events
The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge shift
#english-language journals
#chinese publishers
The London Review Bookshop is to host a “mini Turkish season” in response to the recent events that have occurred in Turkey. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent events
Libreria bookshop in East London is holding an all-night event to mark the launch of London’s Night Tube. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#east london
Foyles is partnering with Town Hall and Symphony Hall in Birmingham to bring authors to a combined potential audience of 2,800 people. Continue reading at The Bookseller
[ The Bookseller | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#town hall
Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
An event where five well-known New Zealand authors share stories about their lives has sold out, book festival organisers say. Continue reading at Stuff
[ Stuff | 2016-07-11 00:00:00 UTC ]
More news stories like this |
A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publisher
#education company
Penguin Random House is soft launching a new consumer and business-to-business lifestyle brand called Penguin Living. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
More news stories like this |
Barnes & Noble’s self-publishing platform has launched a self-service option that allows Nook Press authors to create print editions of their titles and sell them via B&N stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#self-publishing platform
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday
[ Digiday | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers aren
#engagement metrics
#increasingly relying
#reach audiences
#horizon media
New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical bookstores
#improve profits
#bottom line
Limitations of reading devices and "digital fatigue" are cited as causes for the decline in ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading devices
#ebook sales
Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |
Two storytelling projects from Poland merge book publishing with state-of-the-art technology and explore both cross-media and regional boundaries. The post ‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#engagement problem
Author, Guardian columnist and political activist Owen Jones is speaking at "United, We Publish", an evening debate hosted by Unite and BookMachine focused on pay and conditions in the UK publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#owen jones