With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#industry professionals
#white papers
Third quarter sales rose 27% in Scholastic's trade division over the same period a year ago, helping to boost total revenue for the company by 5.8%. Scholastic cut its net loss to $9.0 million in the quarter, from $22.1 million in the third period of fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade division
#net loss
Book discovery is about more than simple metadata. Here are five things publishers can do to make their products easier for consumers to find. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ways publishers
#book discovery
#things publishers
Red Hook Editions describes itself as more of a "publishing community" than a publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing community
Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish children
#book sales
#david walliams
#jeff kinney
From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian
[ The Guardian | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve written
#literary editor
#writing career
#publishing trends
#book festivals
The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine brands
U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this |
Informa continues to grow its U.S. events business; Cole sells off lucrative trade show but plans to keep expanding products and services. The post Informa Purchases WWETT Show from Cole Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#events business
Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brown uk
#book form
#publishing event
#chain booksellers
#welcomed yesterday
When it comes to reading books, things have changed quite a bit since school days, well, depending on your age. Now many people read books on electronic devices and, while tablets are fine, the Amazon Kindle leads the way. Amazon is planning to roll out a big update to its handheld devices.... Continue reading at Betanews
[ Betanews | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big update
#book recommendations
#reading books
#school days
#handheld devices
#home screen
Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#-based company
#full picture
#provide feedback
The Atlantic takes Magazine of the Year, New York wins four, and David Granger gets a standing ovation. The post Ellie Award Winners Honored in 50th Anniversary Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#standing ovation
Reactions will enhance Facebook's classic Like button with emoji responses that convey emotions ranging from anger to awe.As revealed in October, Facebook has been hard at work reinventing the famed Like button—and Bloomberg got the inside scoop. In a profile published Wednesday, Bloomberg digs... Continue reading at Fast Company
[ Fast Company | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook decided
#officially launch
If Amazon’s business practices continue unchecked the result could be a “nuclear winter” for book publishing, said Smashwords founder Mark Coker during a Jan. 27 event called Amazon’s Book Monopoly—A Threat to Freedom of Expression? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
Campaign group Authors United is set to hold an event to discuss Amazon’s “enormous market power” and the "misuse" of that power, in Washington DC next week. The event, to be held on Wednesday 27th January at the New American Foundation, is entitled Amazon's Book Monopoly: A Threat to Freedom... Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free flow
The AAP, working with the United Negro College Fund, is offering paid summer internships in the book industry to African American students at Historical Black Colleges and Universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book biz
#book industry
Canadian booksellers, who reported last month that they were struggling with sluggish shipments from HarperCollins, say improvements have been made. Many, though, are hoping for quicker, more reliable service in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian booksellers
Richard Mollet on the importance of the Guadalajara International Book Fair to British publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard mollet
#british publishers
Rabia Chaudry is writing an insider account of the case of Adnan Syed, a case she brought to the attention of "Serial", the weekly podcast that captivated millions. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adnan syed
#rabia chaudry
#insider account
Rabia Chaudry, the friend and advocate for Adnan Syed who brought his story to the attention of public radio's Sarah Koenig, is writing a book about his case. Syed, who was convicted of the 1999 murder of Woodlawn High School senior Hae Min Lee, his former girlfriend, has been imprisoned in... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adnan syed
#rabia chaudry
#public radio