With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#industry professionals
#white papers
The 2016 American Library Association Annual Conference (June 23–28, in Orlando) will feature more than 2,000 scheduled events, including hundreds of author appearances, and more than 700 exhibiting companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author appearances
Exclusive bookshop editions, a Hachette author tour and national comic workshops are among the festivities lined up for this year’s Independent Bookshop Week (IBW) - a celebration of independent bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook content
The Pulitzer-winning humorist on writing for kids, and the trick to showing kids how reading is "less boring than math." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dave barry
Children's author Robin Stevens has announced that she is to stop visiting schools “for the forseeable future”, citing exhaustion and an overloaded work schedule. Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robin stevens
#forseeable future
Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books earn
#study finds
#large number
#study published
CBBC is putting on a two-day event in Birmingham this July to celebrate "awesome" authors in partnership with BBC Learning, Birmingham City Council and the Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awesome authors
#live event
Foyles will host a line-up of events this summer featuring authors Joe Hill, Nina Stibbe, Nick Hornby and the president of TED, Chris Anderson. Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nina stibbe
#nick hornby
#chris anderson
Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this |
Polish publishers see a promising future in the country's billion-dollar book market, but growth will not come without challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#polish publishers
#promising future
Building relationships in one's local community is key to creating productive and profitable events, a panel of four veteran booksellers told an audience of 50 at BEA on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-store events
#building relationships
#local community
Berrett-Koehler has added titles from New World Library to its b-to-b digital subscription service, BKpedia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription service
#added titles
#world library
With BookExpo America set to open in Chicago this week, American Booksellers Association CEO Oren Teicher reported to the AP a 63-store increase in membership from last year. The jump marks the seventh straight year that the ABA has swelled in its ranks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jump marks
Reviews editor Seth Satterlee recommends 'You'll Grow Out of It' by Jessi Klein, a memoir about the bizarre side of womanhood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this |
This Saturday, the 39th annual TD Canadian Children's Book Week kicks with 29 authors, illustrators, and storytellers participating in more than 400 book-related events across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian children
#book week
On April 30, New York City will add a third children's specialty store, Stories, launched by novelist Maggie Pouncey and her husband, tech entrepreneur Matt Miller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specialty store
To prove that authors do not need to cancel events in North Carolina in order to show their opposition to the state's new "bathroom law," local bestseller Sara Gruen has mounted an event called "Kill the Bill" with a major local bookseller, and other NC authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cancel events
#north carolina
#bathroom law
In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual reality
#civil war
According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries, the paid staffers of which have been laid off. A standoff in south London is throwing the situation into sharp relief. The post ‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#south london
#sharp relief
The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#harry potter