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Two storytelling projects from Poland merge book publishing with state-of-the-art technology and explore both cross-media and regional boundaries. The post ‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-14 00:00:00 UTC ]
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#engagement problem