How publishers make the most of casual encounters

Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-07-14 00:00:00 UTC ]
News tagged with: #publishers make

Other news stories related to: "How publishers make the most of casual encounters"


How publishers make the most of casual encounters

Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #engagement problem #publishers make


Recycle, reuse … re-publish? How publishers make what’s old new again

Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make


Smaller, shorter books aren’t the only way to make publishing more climate friendly.

The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
More news stories like this | All news stories tagged with: #paperback #save money #make publishing


Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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The independent publisher making a business of celebrity book imprints

Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
More news stories like this | All news stories tagged with: #independent publisher #american publishing #institutional racism


Mirror publisher’s boss warns print titles could become loss-making in five years

Reach chief tells staff to face ‘inconvenient truth’ over print but says digital will stabilise profitabilityThe boss of the publisher of the Mirror, Express and Star newspapers has warned staff they have to face the “inconvenient truth” that its print titles will become loss-making in as soon... Continue reading at The Guardian

[ The Guardian | 2024-01-23 08:00:43 UTC ]
More news stories like this | All news stories tagged with: #print titles #newspaper industry #liverpool echo #birmingham mail


Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday

[ Digiday | 2023-10-10 13:57:25 UTC ]
More news stories like this | All news stories tagged with: #publishing companies #first-party data #competitive advantage


The New PublisHer Stand Makes Its Frankfurt Debut

The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
More news stories like this | All news stories tagged with: #children's book #frankfurter buchmesse #book fair #bologna children #frankfurt debut


Definitive proof that publishing your novel won’t make you happy.

Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
More news stories like this | All news stories tagged with: #bookseller #indie publisher #negative impact #definitive proof #bookseller survey


Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional houses #authors published #median income


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette #amazon prime #literally made #hachette books #company launched #book publishing #kamala harris


How Publishers Make Old Books New Again

Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #bookstore #backlist title #selling point


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #programmatic ads #digiday+ research


Audiobook Publisher RBmedia Makes Two Purchases

Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook business


Publishing Two Ways Makes Rowman & Littlefield a Winner

The combination of professional and trade publishing keeps one of the country's largest independent publishers moving forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Bookselling, Publishing Unions Make Progress

The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #union contract #stationery stores #greenlight bookstores


Al Qasimi makes history at International Publishers Association as body hits 125

Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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U.S. Book Show: Making Publishing More Inclusive Demands Leadership

On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #george floyd #making publishing #book show


Hodder to publish the story behind the making of the Oxford vaccine

Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:00:52 UTC ]
More news stories like this | All news stories tagged with: #hodder


Publishers, help us make this a 'reading Christmas', say booksellers

Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 07:03:01 UTC ]
More news stories like this | All news stories tagged with: #shop locally