With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Employment in publishing grew by 3.9% in 2018, giving it the third highest growth in all UK creative industry sectors, new statistics show. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 15:25:54 UTC ]
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[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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Looking for great book events to get your brain going? We’ve got you covered with some great upcoming events including a tribute to the late Kevin Killian; two chances to catch the "Prince of Preschool Books” Hervé Tullet; a Gen X-themed reading; a book signing with Bobby Hundreds; and, last... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-21 14:30:00 UTC ]
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Kate Mosse’s new book is a lush tale of love and hate, set during France’s Wars of Religion. Continue reading at The Washington Post
[ The Washington Post | 2019-06-19 15:00:00 UTC ]
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In the first financial quarter of 2019 revenues from US publishers increased 6.7% to $2.5bn (£2bn), with growth in all categories apart from e-books and physical audio, according to the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 14:53:07 UTC ]
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The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian
[ The Guardian | 2019-06-02 13:00:38 UTC ]
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Growing up ain’t easy. We talked to the authors of two books about narrating the challenges of surviving the teen years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Bringing together families, college students, state organizations, books, and Head Start creates a grand party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-28 11:37:51 UTC ]
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Those who buy an Intel notebook with Ice Lake this fall may start to see increased instances of something special: a sprinkling of AI magic, first here and there, and then more and more.This isn’t to say that AI capabilities are exclusive to Ice Lake, or that without it you won’t see drastic... Continue reading at PC World
[ PC World | 2019-05-28 06:00:00 UTC ]
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Memorial Day weekend is stacked with literary events in and around Los Angeles: a brilliantly named bookstore opens in Long Beach, a new reading series launches in East Hollywood, the annual L.A. Zine Fest brings its DIY circus back to town and a daring variety show gets weird at Stories... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-24 15:00:00 UTC ]
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In taking a 45% stake in the Illinois publisher, Penguin Random House can let a good thing be and benefit at the same time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Hachette’s Pride Network is holding an event at Waterstones’ flagship Piccadilly store during the run-up to Pride in London featuring 17 of the publisher’s LGBTQ+ authors. Continue reading at The Bookseller
[ The Bookseller | 2019-05-22 12:13:58 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
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