With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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One of the biggest books of this past plague year was Erik Larson’s The Splendid and the Vile. The success of the book is no surprise, Larson’s books are perennial bestsellers and he’s a hell of a storyteller. But the core narrative, the perseverance of the British people in the face of Nazi... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-12 09:50:38 UTC ]
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The UK arm of Bookshop.org, the online retailer that partners with indie bookstores, has a new initiative on the way: it’s launching a series of online events for its customers as well as customers of unaffiliated indies. For the first event on March 23rd, Bookshop is partnering with Faber to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-11 19:42:27 UTC ]
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With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-06 02:57:17 UTC ]
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Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 16:16:51 UTC ]
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Happily Ever Afters: An Evening with Elise Bryant Monday, March 1st, 7:00pm EST Cafe con Libros welcomes debut novelist Elise Bryant in celebration of the recent publication of her book, Happily Ever Afters. She will be joined in conversation by bookseller Tyrinne Lewis. Free, via Crowdcast. The... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-01 09:48:56 UTC ]
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The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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Organisers of the Theakston Old Peculier Crime Writing Festival have confirmed live events will go ahead later this year, after the government unveiled its roadmap out of lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:25:47 UTC ]
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The list of rights and licensing events grows as March without London Book Fair approaches. And Regency romance has its day online. The post Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-24 16:13:02 UTC ]
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In “Backable,” author Suneel Gupta says don’t simply ask “What do you think?” Instead, stage an exhibition match. After explaining an idea to a friend, I’ll often ask them to explain it back to me. Not only does that help me understand whether the idea is landing, but it also helps me pick up... Continue reading at Fast Company
[ Fast Company | 2021-02-23 08:00:20 UTC ]
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Ten Evenings with Karen Russell Monday, February 22, All-day As part of the Pittsburgh Arts and Lectures series, bestselling author and Pulitzer Prize Finalist Karen Russell will discuss her newest collection, Orange World. Buy a virtual pass to watch anytime online for one week at $15 per... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-22 09:48:10 UTC ]
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How do online rights events organized by literary agencies, publishers, and others compare to the physical book fair experience? We hear from several rights folks on how it's going so far. The post Waiting for the Plane Tickets: Rights Pros on Digital Events appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-19 18:49:46 UTC ]
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Ben McPherson, author of the new suspense novel 'Love and Other Lies,' picks ten exceptional thrillers based on real-life events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 00:21:11 UTC ]
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Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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The Edinburgh International Book Festival will run from 14th to 30th August at a new location: the Edinburgh College of Art. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 10:17:35 UTC ]
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Hay Festival — Cartagena, Colombia Digital 2021 Monday, January 25th – Sunday, January 31st Hay Festival Cartegena de Indias 2021 is a free, digital literary festival celebrating global literary stars, Nobel Prize-winners and internationally acclaimed performers leading a line-up that... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 09:48:44 UTC ]
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Ten Evenings: David Treuer Monday, January 18th, all-day As part of the Pittsburgh Arts and Lectures series, Ojibwe author David Treuer will discuss his most recent book combining history and memoir, The Heartbeat of Wounded Knee: Native America from 1890 to the Present. Buy a virtual pass to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 09:48:57 UTC ]
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North London-based charity Calibre Audio's Emma Scott talks to us about how it has navigated the boom in the audio sector to continue fulfilling it mission to provide free audiobooks to those with a print disability. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 13:02:19 UTC ]
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