With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Shafak’s new novel weaves the tumultuous history of Cyprus into a story of young lovers split apart. Continue reading at The Washington Post
[ The Washington Post | 2021-11-16 11:00:00 UTC ]
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Ahead of Hay Festival Winter Weekend, organisers have released five free “Winter Warmer” events online, featuring Booker Prize winner Damon Galgut, novelist Matt Haig, cognitive psychologist Steven Pinker, environmentalist Bill McKibben and writer Siri Hustvedt. Continue reading at The Bookseller
[ The Bookseller | 2021-11-15 21:17:16 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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The trade days are winding down at the 2021 Frankfurter Buchmesse after meetings, reunions, industry discussions, and Canada as Guest of Honor. The post Photos from Frankfurt 2021: Events, Meetings, Guests of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 11:34:50 UTC ]
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A new survey of Australia’s international book rights sales finds children’s books are most popular with overseas buyers but adult fiction is catching up. Continue reading at The Conversation
[ The Conversation | 2021-10-18 19:12:38 UTC ]
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Long under-appreciated in the French book business, literary agents are making headway in rights and representation. A new report looks at their gains. The post A Growing Breed in France: Literary Agents Find New Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-15 11:06:45 UTC ]
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DK is partnering with educational gaming platform Kahoot! to improve digital learning. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
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On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times
[ The New York Times | 2021-10-07 16:09:57 UTC ]
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The Booker Prize will showcase its shortlisted authors with hybrid appearances at Coventry University and the Southbank Centre before the winner is announced at BBC Broadcasting House's Radio Theatre on the big night. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 15:34:41 UTC ]
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Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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The Covid-19 lockdowns have drastically altered book trade events and made a number of them more accessible, but how can we ensure they remain so in the years to come? Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 16:12:25 UTC ]
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For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
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Fairlight Books is expanding its Fairlight Moderns collection with two new titles publishing in spring 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 21:47:27 UTC ]
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In 2008, as the global financial crisis peaked and Ireland faced a long period of austerity, the government announced that the primary school library fund would be cut in its entirety. The €2.2m annual investment from the then-Department of Education & Science had been in place for 37 years;... Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 10:30:52 UTC ]
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Dawn Turner’s memoir gives a tutorial of urban decay, White privilege, poor city planning and the influence of fads and digital advances on Black urban teenagers. Continue reading at The Washington Post
[ The Washington Post | 2021-09-08 12:00:00 UTC ]
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The 73rd edition of Frankfurt Book Fair will include viewing on the Agora of streamed events from Frankfurt Studio. The post Frankfurter Buchmesse Outlines Trade Programming for October’s Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-01 10:09:15 UTC ]
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Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget
[ Engadget | 2021-08-31 17:25:25 UTC ]
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With a focus on 'New Intimacy' during the ongoing pandemic, Ukraine's International Book Space Festival in Dnipro runs September 3 to 5. The post Ukraine’s International Book Space Festival Returns as a Physical Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-26 14:56:50 UTC ]
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The 10th anniversary of the International Standard Name Identifier (ISNI) will be celebrated with the ISNI International Agency’s first ever international event this September. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:06:16 UTC ]
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