With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Taylor & Francis owner Informa is issuing £640m worth of Euro bonds as part of its Covid-19 action plan. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 12:55:05 UTC ]
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Hachette UK’s black, Asian and minority ethnic (BAME) employee network THRIVE is partnering with its authors to host a series of free panels in celebration of Black History Month. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 03:00:06 UTC ]
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Children’s publishers grew readerships during lockdown across subject areas, extending to renewed interest in their backlists as well as in their online educational resources, delegates heard at The Bookseller’s Children’s Conference this week. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 06:08:42 UTC ]
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CrimeCon is partnering with Bonnier Books UK to launch its first true crime weekend in London next summer, featuring Lynda La Plante, Christopher Berry-Dee, Wensley Clarkson and Carl Chinn. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 03:56:00 UTC ]
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Penguin Random House launches The Conversation, a hub of content collections 'to combat racism and end racial inequities'—meant for families, educators, and businesses. The post PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-22 19:17:06 UTC ]
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The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
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Safiya Sinclair’s début poetry collection is about to be published in the UK for the first time but it already comes garlanded with praise and awards Continue reading at The Bookseller
[ The Bookseller | 2020-09-17 02:06:00 UTC ]
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Three representatives from major publishing companies discussed the logistics of sponsoring virtual author events and best practices with Midwest booksellers on a September 8 panel that is part of the Heartland Fall Forum program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-09 04:00:00 UTC ]
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Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-09-06 15:08:29 UTC ]
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A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News
[ ABC News | 2020-08-29 15:14:44 UTC ]
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Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot
[ Book Riot | 2020-08-27 10:40:00 UTC ]
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UCLan Publishing's Hazel Holmes – who is part of the Rising Stars Class of 2020 and the founder of the Northern YA Literary Festival – shares her top tips for setting up your own event. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 22:02:58 UTC ]
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Software development today usually involves the use of third-party APIs, libraries or frameworks that are complex, rapidly evolving, and sometimes poorly documented. Security testing solutions company GrammaTech is launching its new Swap Detector, an open-source checker that detects application... Continue reading at Betanews
[ Betanews | 2020-08-26 14:39:21 UTC ]
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Libraries Connected has announced that author Lesley Pearse will launch its new series of virtual events. Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 22:19:04 UTC ]
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When I was a child, I thought Ray Bradbury lived in my grandmother’s basement. The misunderstanding was born over the opening credits of Ray Bradbury Theater, a half-hour horror anthology heavily indebted to the Twilight Zone or Alfred Hitchcock Presents (both of which based episodes on stories... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-21 08:48:22 UTC ]
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The Stratford-upon-Avon Literary Festival is hosting a one-off interview with Lee Child, ahead of the publication of his biography The Reacher Guy: The Authorised Biography of Lee Child (Constable) by Dr Heather Martin. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 04:44:23 UTC ]
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Margaret Atwood is marking the paperback publication of her Booker-winning novel The Testaments (Chatto) with a live streamed event via Fane Online. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 15:53:40 UTC ]
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Following steep declines in April and May, sales fell a relatively modest 4.1% in June compared to a year ago at publishers that report to AAP's StatShot program. June sales were up in the trade categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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