Informa Engage’s Tricia Syed on How to Grow and Improve Your Events

With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events.  However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences.   You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers?  Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Robert Baensch’s Frankfurt Event Picks: Academic and Education

Publishing consultant Robert Baensch recommends academic publishing events to watch during the 2020 Frankfurter Buchmesse. The post Robert Baensch’s Frankfurt Event Picks: Academic and Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-09 22:23:54 UTC ]
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Libraries Week features nationwide Haig event and Bonnier book club launch

Libraries Week kicks off today (5th October), featuring behind the scenes looks at authors' bookshelves, a nationwide live reading of The Midnight Library by author Matt Haig (Canongate) and the launch of a Bonnier book club. Continue reading at The Bookseller

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A Memoir About Growing Up Undocumented in America

In his memoir Children of the Land, Marcelo Hernandez Castillo tells the story of growing up undocumented in California and having to navigate the convoluted and dehumanizing American immigration system. Hernandez Castillo captures the emotional and psychological toll that being both invisible... Continue reading at Electric Literature

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Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences.  Continue reading at The Bookseller

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Informa issues £640m in bonds as part of Covid-19 action plan

Taylor & Francis owner Informa is issuing £640m worth of Euro bonds as part of its Covid-19 action plan. Continue reading at The Bookseller

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Hachette UK reveals programme of events for Black History Month, spearheaded by THRIVE

Hachette UK’s black, Asian and minority ethnic (BAME) employee network THRIVE is partnering with its authors to host a series of free panels in celebration of Black History Month. Continue reading at The Bookseller

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Children's publishers reflect on growing readerships in lockdown

Children’s publishers grew readerships during lockdown across subject areas, extending to renewed interest in their backlists as well as in their online educational resources, delegates heard at The Bookseller’s Children’s Conference this week. Continue reading at The Bookseller

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CrimeCon partners with Bonnier on 'ultimate true crime' London event

CrimeCon is partnering with Bonnier Books UK to launch its first true crime weekend in London next summer, featuring Lynda La Plante, Christopher Berry-Dee, Wensley Clarkson and Carl Chinn.  Continue reading at The Bookseller

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PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’

Penguin Random House launches The Conversation, a hub of content collections 'to combat racism and end racial inequities'—meant for families, educators, and businesses. The post PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-22 19:17:06 UTC ]
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IPA and Frankfurt Partner on Trend-Driven Events at Book Fair

The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
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Safiya Sinclair | 'There wasn’t much space for me as a woman to grow and thrive'

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Pros and Cons of Virtual Events Weighed by Publishers, Booksellers

Three representatives from major publishing companies discussed the logistics of sponsoring virtual author events and best practices with Midwest booksellers on a September 8 panel that is part of the Heartland Fall Forum program. Continue reading at Publishers Weekly

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Kogan Page holding learning and development event after lockdown success

Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller

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Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

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Fans hope Marvel comic book improves Native representation

Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News

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Celebrate Independent Bookstore Day 2020 With These Official Online Events

Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot

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New open source API bug detection tool improves application security testing

Software development today usually involves the use of third-party APIs, libraries or frameworks that are complex, rapidly evolving, and sometimes poorly documented. Security testing solutions company GrammaTech is launching its new Swap Detector, an open-source checker that detects application... Continue reading at Betanews

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Pearse to hold live events for Libraries Connected

Libraries Connected has announced that author Lesley Pearse will launch its new series of virtual events. Continue reading at The Bookseller

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Growing Up With Ray Bradbury’s Ghost in Waukegan, Illinois

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[ Literrary Hub | 2020-08-21 08:48:22 UTC ]
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