Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Review of ‘Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man’ by Mary L. Trump Continue reading at The Washington Post
[ The Washington Post | 2020-07-09 13:20:12 UTC ]
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It has been a TV film, a play and now the chef's memoir has been adapted to help a local theatre. Continue reading at BBC News
[ BBC News | 2020-07-06 23:02:05 UTC ]
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Citing industry shifts as well as disruptions in the publishing supply chain caused by the Covid-19 pandemic, Ingram Content Group said it is investing millions of dollars in an upgrade to its global printing and distribution network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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With all major categories posting gains, unit sales of print books jumped 18% in the week ended June 27, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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After unit sales of print books hit a 2020 high in the week ended June 20, sales fell 9.6% last week at outlets that report to NPD BookScan. Though units fell compared to the previous week in 2020, sales jumped 18% over the comparable period in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Houseplants make workers 40% more productive! Paint your workspace yellow to be more productive! Take a cold shower! 4 a.m. is the most productive time to work! Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 13:33:52 UTC ]
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Brian O'Leary, executive director of BISG, and Ingram Content Group's Kelly Gallagher are among the panelists who will address the questions of the changing modes of work, production, printing, and distribution brought on by the Covid-19 pandemic in a July 8 webinar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-29 04:00:00 UTC ]
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Led by social justice and Father’s Day titles, unit sales had their best week in mid-June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Two anti-racist titles, each selling more than 100,000 copies, and books bought for Father's Day led to a 9.1% increase in unit sales of print books last week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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With all categories except adult nonfiction posting increases, unit sales of print books rose 5.6% in the week ended June 13, 2020, over the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Led by sales in the adult nonfiction category, and especially by sales increases in titles on race and social justice, unit sales of print books rose 1.6% last week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Unit sales of print books rose 6.8% in the week ended June 6, 2020, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Bill Miller Sr. has stepped down as the Washington Missourian's publisher but is still the paper's owner. Continue reading at The Huffington Post
[ The Huffington Post | 2020-06-11 17:50:02 UTC ]
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Apple is discontinuing two products you’ve probably forgotten about: iBooks Author and iTunes U. As of July 1st, iBooks Author will not be available to new users, and Apple plans to discontinue iTunes U at the end of 2021.Existing iBooks Author users... Continue reading at Engadget
[ Engadget | 2020-06-10 19:05:29 UTC ]
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