Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Led by big gains in the juvenile categories, unit sales of print books rose 9.9% in the week ended May 9, 2020, over the comparable period in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Last week, unit sales of print books had their second consecutive week of double-digit growth over the previous week at outlets that report to NPD BookScan. For the week ended May 9, 2020, print units were up 10.5% over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Strong sales in the adult nonfiction segment helped to drive up unit sales of print books by 10.9% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Solid gains in the adult fiction and juvenile nonfiction categories lifted print unit sales up 4.7% in the week ended May 2, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Commercial printer Cadmus Communications is shuttering its Richmond, Va. printing plant and will lay off up to 184 employees by May 31, according to a WARN Act notice filed by parent company Cenveo Corp. this week. "The COVID-19 pandemic has adversely impacted our customers’ businesses and, in... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 19:05:44 UTC ]
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Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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If the combined libraries of Steam, Xbox Game Pass, Stadia (now with wireless controller support on PC) and all the rest just aren’t enough for you, Dan Cooper has a recommendation: spreadsheets. His latest obsession is a browser-based version of the... Continue reading at Engadget
[ Engadget | 2020-05-06 11:33:37 UTC ]
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Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 22:58:09 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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A huge gain in the juvenile nonfiction category helped offset a decline in adult nonfiction to keep unit sales of print books in the week ended Apr. 25, 2020, nearly even with sales in the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Unit sales of print books rose 10.1% last week compared to the week ended April 18 at outlets that report to NPD BookScan. Gains in the adult categories offset a quiet week for sales in the juvenile segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
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Quercus has acquired Instructions for the British People During the Emergency, authored by Jason Hazeley, who co-wrote the Ladybird Books for Grown-ups series, and comedy writer and actor Nico Tatarowicz. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 03:59:00 UTC ]
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Unit sales of print books fell 3.5% through April 18, 2020 compared to the same period a year ago at outlets that report to NPD BookScan. Sales of juvenile nonfiction sales were up 21.7% in the period over 2019, somewhat offsetting declines in both adult fiction and nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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