Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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A huge gain in unit sales in the juvenile nonfiction category helped to offset declines in adult nonfiction and juvenile fiction, keeping print unit sales last week even with the previous week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-26 04:00:00 UTC ]
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• Tom Kerr: ‘We have been left with no other choice’• Cork racecourse becomes coronavirus testing centre The Racing Post, the sport’s trade newspaper, will “temporarily suspend” publication of its print edition from Friday, leaving a number of its journalists “temporarily stood down” while the... Continue reading at The Guardian
[ The Guardian | 2020-03-25 17:30:32 UTC ]
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The surge at Amazon for such items as household staples and health and medical goods has resulted in extended shipping times for other products, including books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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#including books
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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On March 19, lawyers from Hagens Berman filed a class action suit on behalf of consumers in the U.S. District Court in Seattle, accusing Amazon of a massive horizontal price fixing scheme involving its two million third-party sellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-23 04:00:00 UTC ]
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A large decline in the adult nonfiction segment dropped sales of print units 5.7% in the week ended Mar. 14, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Unit sales of print books fell 10% for the week ended March 14 compared to the previous week, according to NPD BookScan. The juvenile nonfiction category was the only segment in which sales rose last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
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[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Unit sales of print books fell 3.2% in the week ended Mar. 7, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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The debate around Jeanine Cummins’ controversial novel American Dirt will continue on March 6th when a new episode of Oprah’s Book Club airs at midnight (ET) on Apple TV+. The two-part episode centers on the Oprah Book Club selection that stirred one of the most vociferous discussions about race... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:53:35 UTC ]
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If you ever worked with someone who is volatile, temperamental, moody, or simply grumpy, you will understand the difficulties. Here are ways to cope. Few psychological traits have been celebrated more during the past 20 years than emotional intelligence (EQ). Loosely defined, it’s the ability to... Continue reading at Fast Company
[ Fast Company | 2020-02-28 07:30:37 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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The Virago publisher is eloquent and inspiring on writing – but her memoir lacks grit and gossipLennie Goodings has had a long and highly respected career in publishing. She is chair of Virago Press, the pioneering publishing house that champions women’s writing. She’s been with Virago since the... Continue reading at The Guardian
[ The Guardian | 2020-02-23 09:00:48 UTC ]
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With both adult categories posting small increases, unit sales of print books increased 1.4% in the week ended Feb. 15, 2020, over the comparable week in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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In Kiran Millwood Hargrave’s historical novel, characters have many ideas about a woman’s place in 17th-century Europe. Continue reading at The Washington Post
[ The Washington Post | 2020-02-17 22:25:50 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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