Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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The Miami Herald is changing to meet the needs of our readers and the communities we serve long into the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-19 15:52:22 UTC ]
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Magazine and newspaper executives may beg to differ, but our love affair with print media has been surprisingly resilient in the digital era. E-book sales have flattened, and physical book sales continue to outstrip the “disruptors” by a wide margin. In fact, as our annual review of “Books for... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-18 21:53:27 UTC ]
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When I read the reviews of Ali Wong’s memoir Dear Girls: Intimate Tales, Untold Secrets, & Advice For Living Your Best Life, I was at first thrilled—the responses were glowing—and then perplexed. I fundamentally agreed with what they said: that the book is a more intimate and poignant (yet... Continue reading at Electric Literature
[ Electric Literature | 2019-12-16 12:00:00 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget
[ Engadget | 2019-12-12 23:19:00 UTC ]
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Yorkshire print firm Charlesworth Press says it is currently producing up to 36,000 personalised children’s books every day as Christmas demand for the bespoke items ramps up. Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 19:12:36 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian
[ The Guardian | 2019-11-15 06:00:01 UTC ]
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With both juvenile categories posting double-digit increases and a strong gain in adult nonfiction, unit sales of print books rose 5.9% in the week ended Nov. 9, 2019, over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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“A Warning” is the latest and most unusual tell-all political memoir to emerge from President Trump’s administration. Continue reading at The New York Times
[ The New York Times | 2019-11-08 06:50:32 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Canelo is partnering with Macmillan Distribution (MDL) to make its growing print list available to the trade at home and internationally. Continue reading at The Bookseller
[ The Bookseller | 2019-11-03 18:57:07 UTC ]
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Unit sales of print books rose 1.1% in the week ended October 26 over the comparable week last year, helped by strong sales in adult nonfiction, where two big cookbooks debuted. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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The book doesn’t offer a clear-eyed view of who the singer really was — he would have hated that. Continue reading at The Washington Post
[ The Washington Post | 2019-10-30 14:42:51 UTC ]
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David Walliams, representing HarperCollins, and Roy McMillan, for Penguin Random House, are among the nominees competing for the title of Audio Performer of the Year at the Audio Production Awards (APAs). Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 03:24:49 UTC ]
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