Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Two authors share the literary agent advice they discovered when they figured out their agents weren't their perfect match and how to break peacefully. The post When Your Agent Isn’t a Good Fit by Jera Brown appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-02-14 11:45:09 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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“I wished someone slightly browner than me would write it,” said Jeanine Cummins, the author of the highly anticipated book. Continue reading at The Washington Post
[ The Washington Post | 2020-01-22 12:23:18 UTC ]
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Stephen Wright’s “Processed Cheese” is crazy, crude and completely of the moment. Continue reading at The Washington Post
[ The Washington Post | 2020-01-21 17:04:44 UTC ]
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Max Czollek, whose first nonfiction book is a rebuttal to calls for integration, believes that his country must face its history with more honesty — and that those who are singled out shouldn’t try to fit in. Continue reading at The New York Times
[ The New York Times | 2020-01-16 10:00:17 UTC ]
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With printing efficiency becoming ever more important to the entire industry, the Book Manufacturers’ Institute will hold its first conference to address the topic February 10-11 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Sales of print books in the US fell by 1.3% in 2019 compared to the previous year, with 689.5 million sold. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 04:39:40 UTC ]
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The first full shopping week after Christmas, which ran from December 29, 2019, through January 4, 2020, saw unit sales of print books fall 3.7% compared to the similar week in 2010 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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A dip in adult nonfiction puts an end to a streak of small annual gains in total sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has re-claimed the UK Official Top 50 number one spot, with 44,024 copies sold through Nielsen BookScan’s Total Consumer Market, as the print market posts 2.4% growth in value for 2019 and a 0.4% bump in volume year on... Continue reading at The Bookseller
[ The Bookseller | 2019-12-30 18:15:33 UTC ]
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One of the longest-running newspapers in California printed its final edition on Sunday, ending 161 years of publishing news about Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-30 15:48:55 UTC ]
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The Martinez News-Gazette, which began in 1853 and once counted Mark Twain as one of its writers, bade farewell to readers on Sunday: "GOODBYE." Continue reading at The Huffington Post
[ The Huffington Post | 2019-12-30 07:57:06 UTC ]
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Unit sales of print books fell 1.1% in the week ended December 21, 2019—the last full week before Christmas—compared to the similar week in 2018 at outlets the report to NPD BookScan. 'Dog Man: Fetch 22' was the tops-selling book in the week, selling about 180,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-27 05:00:00 UTC ]
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A series of works of graphic memoir by Zuiker Press offers true stories on a range of modern social issues faced by teenagers and told by teens themselves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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