Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Physical books sales in the United States are holding up in the wake of the coronavirus pandemic, with NPD BookScan reporting that 166.9 million units had been sold in 2020 through the week ending 11th April, just a 1.3% decline on the same period in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 18:30:17 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Candice Carty-Williams, Nina Stibbe and Beth O'Leary are among the authors longlisted for this year's Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 22:33:02 UTC ]
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The photography community is fighting back with print sales to raise money for struggling artists during the COVID-19 recession. As the coronavirus pandemic forces us to embrace living remotely, often limiting our connection to the outside world to digital platforms and images, professional... Continue reading at Fast Company
[ Fast Company | 2020-04-18 12:31:45 UTC ]
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Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post
[ The Washington Post | 2020-04-18 11:00:00 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Strong gains in the juvenile categories offset weakness in the adult categories in the week ended Apr. 11, 2020, resulting in a 2.9% increase in print unit sales over the comparable week in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
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Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Unit sales of print books rose 6.9% last week over the week ended March 28 at outlets that report to NPD BookScan. An early arrival of Easter and Passover helped soften the sales blow caused by the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-09 04:00:00 UTC ]
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The Printing Charity's Print Futures Awards 2020 is open for entries, offering people aged 18 to 30 working in UK print-related organisations the opportunity to apply for grants of up to £1,500. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 22:09:38 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Steep drops in both adult segments led to a 13.5% decline in print unit sales in the week ended Mar. 28, 2020, compared to the similar week in 2019, at outlets the report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Unit sales of print books fell 9.2% in the week ended March 28 compared to the previous week at outlets that report to NPD BookScan. Of the four major categories, only juvenile fiction saw an increase over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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The loss of printing capacity is one of the many concerns publishers are facing because of the new coronavirus outbreak—and the business was dealt an unhappy surprise last week when Quad unexpectedly closed its book printing facilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Unit sales of print books fell 5% in the week ended Mar. 21, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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