Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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August Kicks Off with Big Gain in Print Unit Sales

Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Print Unit Sales Close July With 15% Increase

Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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This simple but powerful analog method will rocket your productivity

A German author of more than 70 books and 400 academic articles got so much done because of his pioneering system called Zettelkasten. “When I am stuck for one moment, I leave it and do something else.” – Niklas Luhmann (1927-1998)Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-08-02 05:00:35 UTC ]
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Print Unit Sales Jump by 20% In Late July

With double-digit increases in all but one category, unit sales of print books rose 20.2% in the week ended July 25, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Mackesy and Adeola prints mark Penguin's 85th anniversary

Penguin is marking its 85th anniversary by selling a range of fine art prints from Charlie Mackesy, Dapo Adeloa and others, with all profits going to the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 15:16:15 UTC ]
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What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
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Print Units Have Double-Digit Gain in Mid-July

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Nosy Crow releases print edition of children's coronavirus book

Nosy Crow is to release a new print edition of Coronavirus: A Book for Children About Covid-19, following high demand for the digital version. Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 07:39:44 UTC ]
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This mundane task taught me the most powerful productivity hack

Podcast host and best-selling author Pat Flynn explains three reasons why a common productivity practice actually doesn’t work. Years ago, when my wife, April, and I were getting married, we decided to DIY our wedding invitations to cut down on cost. What I didn’t know at the time was that this... Continue reading at Fast Company

[ Fast Company | 2020-07-23 05:00:48 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Meredith Brings Print Subscriptions Back to Traditional Home

The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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When Reform Isn’t Enough: Afropessimism’s Argument for a New Society

This week, co-hosts Eric and Medaya talk to professor, writer, and revolutionary, Frank B. Wilderson III, whose latest book, Afropessimism, is a work of memoir and theory. Wilderson defines Afropessism, the ways it has been misrepresented and how it can shape our understanding of contemporary... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-07-20 16:30:05 UTC ]
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Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Walliams still in top spot, as print sales surge continues

In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 01:48:14 UTC ]
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Print Units Post Surprising Increase in First Half of 2020

Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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