Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with: #digital book #big deal #great idea

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Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers

Subscription service Scribd adds audiobook titles, opening with 'Black Imagination,' to its newly launched Scribd Audio brand. The post Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-09 14:00:22 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Print Unit Sales Finish February with 26% Gain

With the help of strong backlist sales, unit sales of print books rose 26% in the week ended Feb. 27, 2021, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Backlist Drives Print Book Unit Gains Higher Through February

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Isabel Allende isn't passing the feminist torch — she's sharing it

The bestselling novelist, subject of an upcoming HBO Max biopic and author of the new memoir 'The Soul of a Woman' discusses aging, feminism and home. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-24 17:00:12 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Why it pays to link products to places - and how African countries can do it

Africa needs to take advantage of a copyright law to protect and explore its unique local products. Continue reading at The Conversation

[ The Conversation | 2021-02-22 14:49:47 UTC ]
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Print Unit Sales Up 21.3% in Mid-February

For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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‘True Believer’ tries to capture Stan Lee. It isn’t easy.

“Stan Lee’s story is where objective truth goes to die,” writes biographer Abraham Riesman. Continue reading at The Washington Post

[ The Washington Post | 2021-02-18 13:35:36 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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10 of the Best Fantasy Comics Fit to Print

For your own escapism needs, here are the 10 of the best fantasy comics you can safely snag from your local comic book store. Continue reading at Book Riot

[ Book Riot | 2021-02-16 11:36:00 UTC ]
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Printing Charity rebrands awards and opens for entries

The Printing Charity has rebranded its annual Print Futures Awards as the Rising Star Awards, and they are now open for online entries. Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 04:23:36 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Sales of Print Books End January on High Note

Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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How to build the city of the future, according to Ikea’s innovation lab

‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company

[ Fast Company | 2021-02-03 07:00:40 UTC ]
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Rival GameStop movies being rushed into production

Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian

[ The Guardian | 2021-02-01 19:04:34 UTC ]
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'Price gouging from Covid': student ebooks costing up to 500% more than in print

Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian

[ The Guardian | 2021-01-29 12:00:00 UTC ]
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