Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Thomas Nelson will launch Sarah Young's "Jesus Listens," in October with one million units, expanding a massive brand that began in 2004 with "Jesus Calling." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
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Unit sales of print books fell 3.9% in the week ended July 17, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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While the publishing industry had a relatively stable 2020 and a pretty sunny 2021 thus far, we are definitely not out of the woods yet, not with the mutating virus around. For Hong Kong/China print manufacturers, pandemic-induced challenges outside of their control are hampering the efforts to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Working around pandemic-induced constraints has been keeping Jade Productions managing director Ken Kong busy. With cross-border travel restrictions still in place, his team is unable to visit factories in mainland China to supervise the manufacturing process. And while the pandemic is largely... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Pragmatic optimism, continuous business process re-engineering, and a steadfast innovative spirit are steering Hong Kong and China print players through chaotic pandemic-induced challenges Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Unit sales of print books fell 1.3% in the week ended July 10, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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The long run of unit sales of print books posting weekly sales gains over the comparable week in 2020 came to an end last week, with units falling 1.3% compared to the week ending July 11, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-15 04:00:00 UTC ]
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YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-07-14 21:05:47 UTC ]
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'NPD Books' Brenna Connor says there's a possibility that the American market will go into the autumn with double-digit year-to-date gains. The post NPD BookScan: US June Print Book Sales Up 2.8 Million Over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-12 17:32:28 UTC ]
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Unit sales of print books rose 6.4% in the week ended June 26, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Adult fiction sales increased 28.1%, and the gains were achieved without any new releases making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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With a full schedule of in-person events and activities, the 2021 Tbilisi International Book Festival in Georgia takes place this week, and attendee registration is now open. The post Tbilisi International Book Festival Returns to Physical Production appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-22 18:37:50 UTC ]
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After a hiatus during the Covid-19 pandemic, 'PW' will again begin accepting print galleys for review consideration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian
[ The Guardian | 2021-06-09 14:27:25 UTC ]
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Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Unit sales of print books rose 2.3% in the week ended May 22, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Despite the release of 'The Ballad of Songbirds and Snakes' by Suzanne Collins at this time last year, unit sales of print books managed to rise 2.3% last week over the week ended May 23, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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