Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with: #digital book #big deal #great idea

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Unit Sales of Print Books Up 4.3% in Mid-February

With every category except adult nonfiction reporting gains, unit sales of print books rose 4.3% in the week ended Feb. 19, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Print Book Sales Rose 4.3% Last Week

Unit sales of print books rose 4.3% last week over the week ended February 20, 2021, at outlets that report to NPD BookScan. The weekly increase was the best compared to 2021 so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek

[ AdWeek | 2022-02-22 22:10:40 UTC ]
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'Freelance Isn’t Free' Bill Introduced in New York State

The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Unit Sales of Print Books Rose 2.8% in Mid-February

Unit sales of print books rose 2.8% in the week ended Feb. 12, 2022, compared to the similar in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Print Unit Sales Dropped 3.9% in Early February

With the adult nonfiction category posting a 10.2% decline in print unit sales in the week ended Feb. 5, 2022, total unit sales of print books fell 3.9% from the comparable week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Print Book Sales Fell 3.9% Last Week

With the adult nonfiction category posting a 10.2% decline in sales, total unit sales of print books fell 3.9% last week compared to the week ended February 6, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-10 05:00:00 UTC ]
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The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek

[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Print Book Sales Fell 5.6% in January

Unit sales of print books fell 1.6% last week compared to the week ended January 30, 2021, and ended January down 5.6% compared to last January at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-03 05:00:00 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Print Sales Likely to Fall in 2022

The past two years saw strong gains in unit sales of print books due to the pandemic and other factors, but that trend is unlikely to continue this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Unit Sales of Print Books Likely to Fall in 2022

After increasing 8% in 2020 and 9% in 2021, it is unlikely that unit sales of print books will grow again in 2022, Kristen McLean, executive director and industry analyst for NPD/BookScan Books. She noted the importance of several other trends, including the influence of BookTok and the growth... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Print Units Fell 2.6% Last Week

Unit sales of print books fell 2.6% last week compared to the week ended January 23, 2021 at outlets that report to NPD BookScan. Sales have fallen every week this year though the 2.6% decline is the smallest so far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-27 05:00:00 UTC ]
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Print Unit Sales Fell 3% in Mid-January

Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Print Book Sales Fell 3% Last Week

Weak nonfiction sales dragged down total unit sales of print books last week, with total sales dropping 3% compared to the week ended January 16, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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She has a bestseller and hit Netflix series. But Stephanie Land's 'Maid' isn't just about being a 'palatable poor person'

Stephanie Land, the author of 'Maid,' joins the L.A. Times Book Club on Jan. 25. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-19 19:34:16 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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That “book exchange” making the rounds on Instagram again isn’t what it seems.

Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
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