Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with: #digital book #big deal #great idea

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The Actual American Dream Isn’t on the Magazine Covers

Sneha, the 22-year-old protagonist of Sarah Thankam Mathews’ debut novel All This Could Be Different, is the dutiful immigrant daughter. Despite the long recession, she bagged a corporate job right after college, and a free apartment in Brewers Hill, Milwaukee. She regularly sends money home to... Continue reading at Electric Literature

[ Electric Literature | 2022-08-11 11:00:00 UTC ]
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Print Sales Dipped Last Week

A double-digit sales increase in adult fiction sales and higher young adult sales were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% dip in print sales last week compared to the week ended August 7, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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Print Sales Fell Back Last Week

After a rare week in which sales rose over 2021, unit sales of print books fell 5.9% last week compared to the week ended July 31, 2021. Every segment but adult fiction had a decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
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Print Sales Rose 4.4% in Mid-July

Double-digit gains in the adult fiction and young adult categories led to a 4.4% increase in unit sales of print books in the week ended July 23, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Is Murdoch tiring of Trump? Mogul’s print titles dump the ex-president

Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian

[ The Guardian | 2022-07-25 06:00:29 UTC ]
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Print Manufacturing in Hong Kong & China Rolls On

Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Printing in Hong Kong and China 2022: All Our Coverage

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Print Book Sales Slipped 2.5% Last Week

A 23% increase in unit sales of adult fiction was offset by a big decline in adult nonfiction sales, resulting in a 2.5% drop in total sales last week compared to 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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Print Sales Fell 8.8% in Early July

Unit sales of print books fell 8.8% in the week ended July 9, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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Print Book Sales Start July with 8.8% Drop

Sales of print books began the second half of 2022 on a down note, with units falling 8.8% last week compared to the week ended July 10, 2021. The sales pattern was a familiar one, with gains in adult fiction not enough to offset deep declines in adult nonfiction and the juvenile segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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The Apple TV 4K drops to $150, plus the best early Prime Day deals you can get

With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget

[ Engadget | 2022-07-08 15:45:42 UTC ]
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Insight Editions Teams with Film Production Group New Regency

Film production company New Regency has partnered with Insight Editions to form a publishing division producing large-format art and gift books based on New Regency's films and series, starting with Simon Abrams's 'The Northman: A Call to the Gods.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-05 04:00:00 UTC ]
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Print Unit Sales Fell 9.4% in Late June

With all nonfiction categories posting double-digit declines, unit sales of print books fell 9.4% in the week ended June 25 from the comparable week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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Print Book Sales Dropped 9% Last Week

As sales of nonfiction continued to struggle, unit sales of print books fell 9.4% last week compared to the week ended June 26, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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A year on from Apple Daily’s closure, what’s left of Hong Kong’s free press?

With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian

[ The Guardian | 2022-06-24 05:01:07 UTC ]
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Print Unit Sales Fell 4.8% in Mid-June

Unit sales of print books fell about 5% in the week ended June 18, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Print Book Sales Declined 5% Last Week

Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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