Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with: #digital book #big deal #great idea

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Print Book Sales Get a Bad Start in 2022

Facing tough comparisons to 2021, when sales got off to a strong start compared to 2020, unit sales of print books fell 13.9% last week from the first week in 2021 at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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Print sales in US boom with YA and graphic novels top performers

The sales of print books in the US soared across 2021, boosted by fiction with YA and graphic novels riding high in particular.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-07 18:22:38 UTC ]
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Print Books Had a Huge Sales Year in 2021

Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Print Unit Sales Dipped 2% in Mid-December

Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Print Book Sales Dip During the Week Before Christmas

For the second consecutive week, unit sales of print books last week fell compared to 2020. Sales dropped 2% compared to the week ended December 19, 2020, after declining 12.2% in the prior week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-23 05:00:00 UTC ]
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Apple's latest AirPods drop to $140, plus the rest of the week's best tech deals

With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget

[ Engadget | 2021-12-17 16:45:01 UTC ]
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Print Unit Sales Fell 12.2% in Early December

With only the adult fiction category posting an increase, unit sales of print books fell 12.2% in the week ended Dec. 11, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Print Unit Sales Fell 12.2% Last Week

With only the adult fiction segment posting an increase, unit sales of print books fell 12.2% last week compared to the week ended December 12, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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NPD Projects US Print Book Unit Sales 17 Percent Above 2019

Year-to-date performance in the American book market is looking likely to converge with that of 202 at 8 percent, NPD Books reports. The post NPD Projects US Print Book Unit Sales 17 Percent Above 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-14 02:53:50 UTC ]
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Apple's second-gen AirPods drop to $100, plus the rest of the week's best tech deals

If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget

[ Engadget | 2021-12-10 16:45:43 UTC ]
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Print Book Sales Slipped Last Week

Unit sales of print books dipped 0.2% last week compared to the week ended December 5, 2020, ending a long string of weekly sales growth. Only adult fiction and young adult fiction had sales increases over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Oasis Acquires Enclave Publishing, Expands into Print

Oasis Family Media, which houses Oasis Audio, is expanding into print publishing with the acquisition of Enclave Publishing—an independent press focused on Christian fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-06 05:00:00 UTC ]
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TikTok isn’t just for tearjerkers—it’s also for obscure 1930s literary puzzles, apparently.

This year, writers and publishers learned about the power of #BookTok—a literature-loving corner of TikTok where readers post videos inspired by the books they love. Viral trends involving certain books launched backlist titles to the top of the fiction charts; particularly, tearjerkers with... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-03 16:56:08 UTC ]
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Print Unit Sales Rose 9.7% in Late November

Driven once again by gains in fiction, unit sales of print books rose 9.7% in the week ended Nov. 27, 2021, over the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Obituary: Big Apple Founder Luc H.M. Kwanten

Belgian scholar and the joint founder and executive director of the Big Apple Agency, Luc Kwanten,died November 22, at his home in Shanghai, China. He was 78. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah

Sharjah Book Authority and Ingram Content Group announce a joint venture, Lightning Source Sharjah, a print-on-demand installation at Sharjah Publishing City. The post Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-24 14:35:19 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Ann Patchett on why she isn't doing a conventional book tour — possibly ever again

Bestselling author Ann Patchett talks about book tours, Tom Hanks and 'These Precious Days,' her new book of essays. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-23 14:00:12 UTC ]
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