Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Print Unit Sales Rose 8.8% in Mid-May

Unit sales of print books rose 8.8% in the week ended May 15, 2021, over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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Print Book Sales Rose 8.8% Last Week

Another good performance by the adult fiction category helped to drive up unit sales of print books by 8.8% last week over the comparable week in 2020 at outlets that report to NPD BookScan. Fiction sales increased 19% last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Print Unit Sales Had Double-Digit Gain at April’s End

Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Print Units Rose 12.4% Last Week

With five of the six major categories posting increases, unit sales of print books rose 12.4% in the week ended May 1, 2021, over the comparable week in 2020. Through May 1, unit sales were up 26% over 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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Worzalla Adds More Printing Capacity

The Wisconsin-based book printer is spending another $10 million to build more printing capacity as domestic manufacturers see a boom in business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Print Unit Sales Surge in Late April

Unit sales of print books rose 24.3% in the week ended Apr. 24, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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Adult Titles Drove a 24% Print Book Sales Gain Last Week

Unit sales of print books rose 24% last week over the comparable week in 2020. Sales of travel books continued to rebound after a disastrous 2020, and graphic novel sales soared again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-29 04:00:00 UTC ]
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W.W. Norton will take Blake Bailey books out of print

"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
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UK publishing income up 2% in Covid-hit 2020 despite print decline

Total publishing income hit record levels in 2020, rising 2% to £6.4bn, buoyed by a digital surge that helped offset a 6% decline in print sales, a report by the Publishers Association shows. Continue reading at The Bookseller

[ The Bookseller | 2021-04-26 10:50:38 UTC ]
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Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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US First-Quarter 2021 Print Book Sales Grew 29 Percent

Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent. The post US First-Quarter 2021 Print Book Sales Grew 29 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-19 16:24:12 UTC ]
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Print Unit Sales Rose 6% Last Week Led by Adult Titles

Unit sales of adult titles jumped for the week ended April 10, 2021, over the comparable week in 2020, offsetting steep declines in the juvenile categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
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The Print Books Sales Surge Continues

Print unit sales jumped 29% in 2021’s first quarter. Most of the increase was due to the surge in book-buying that began last spring and carried over into 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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The Proof is in the Audio: How Proof Listeners Make Sure the Audiobook Matches the Print

Have you ever wondered who's responsible for making sure an audiobook matches the print? It's proof listeners! Continue reading at Book Riot

[ Book Riot | 2021-04-01 10:37:00 UTC ]
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Unit Sales of Print Books Soared 36.5% Last Week

Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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Scholastic's Hennessy joins Welbeck as production director

Welbeck has appointed Clare Hennessy from Scholastic as its new production director. Continue reading at The Bookseller

[ The Bookseller | 2021-03-15 01:24:07 UTC ]
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March Starts with 34% Pop in Print Unit Sales

Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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