Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Print Unit Sales Jump in Mid-November

With all categories posting gains of at least 11%, unit sales of print books jumped 19.5% in the week ended Nov. 14, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Republican election denialism isn’t scary or funny or pathetic. It’s all of the above.

Yesterday, as senior Republican officials continued to indulge President-unelect Trump’s election fantasies, his claims of widespread voter fraud continued to be baseless, and reporters continued to point that out. Republicans in various states have made mountains out of procedural molehills and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-11 13:19:27 UTC ]
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Print Unit Sales Rose 9.5% At the End of October

With sales up in all categories, unit sales of print books rose 9.5% in the week ended Oct. 31, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Bertelsmann Buys Quad's Book Printing Plants

In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
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Print Unit Sales Still Solid in Late October

Strong gains in all categories led to a 13% increase in unit sales of print books in the week ended Oct. 24, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
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The Salt Lake Tribune Ends Daily Print Edition After Nearly 150 Years

The Salt Lake City newspaper will move to weekly editions. The change will not result in any layoffs in the 65-person newsroom, according to the newspaper’s interim editor. Continue reading at The New York Times

[ The New York Times | 2020-10-27 14:16:05 UTC ]
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Print Unit Sales Rose 13.4% In Early October

Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Thomas Nelson Pays $3M Judgment to Printing Company

EPAC Technologies was awarded $3 million in compensatory damages from Thomas Nelson last month after an eight-year lawsuit alleging breach of contract and fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Print Unit Sales Up 7.9% in Early October

Unit sales of print books rose 7.9% in the week ended Oct. 10, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Print Unit Sales Declined 3.3% Last Week

Unit sales of print books fell 3.3% last week, the third consecutive week in which print sales have fallen. In contrast, unit sales continue to do better when compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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How to rethink your digital diet and pull yourself out of a productivity slump

Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company

[ Fast Company | 2020-10-07 08:00:20 UTC ]
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Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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