Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Get to know the work and services of libraries for the visually impaired and print disabled people around the world. Continue reading at Book Riot
[ Book Riot | 2021-01-29 11:32:00 UTC ]
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Some fun news (thank goodness!): China’s first 3D-printed bookstore has just been built in Shanghai and is scheduled to open to the public at the end of January. With a floor area of thirty square meters, it can accommodate fifteen readers at a time. The bookstore is in Wisdom Bay Innovation... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-28 16:35:33 UTC ]
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Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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With all major categories posting huge gains, unit sales of print books jumped 22.7% for the week ended Jan. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 12:59:19 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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One-third of 2020 growth in US print book sales was driven by juvenile fiction, NPD BookScan reports, with overall sales of 751 million units. The post NPD: 2020 Was the US’ Bestselling Year for Print in a Decade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-07 21:07:49 UTC ]
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We've got books for the Read Harder task asking you to read an own voices YA book with a Black main character that isn't about Black pain. Continue reading at Book Riot
[ Book Riot | 2021-01-07 11:30:00 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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The App Store is reportedly looking a little different in China today. According to Reuters, Apple has removed roughly 39,000 games owned by developers and publishers that don’t have an ISBN (International Standard Book Number) from the Chinese gover... Continue reading at Engadget
[ Engadget | 2020-12-31 13:01:44 UTC ]
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Apple sued security start-up Corellium last year, accusing it of violating copyright law for offering researchers access to “virtual” iPhones that can help them find bugs in iOS products. Now, a federal judge in Florida has tossed Apple’s copyright c... Continue reading at Engadget
[ Engadget | 2020-12-30 12:03:47 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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The accelerating shifts, often for the worse, in digital life, inequality, foreign policy and other realms. Continue reading at The Washington Post
[ The Washington Post | 2020-12-18 14:22:16 UTC ]
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With gains across all categories, unit sales of print books rose 16.9% last week over the week ended December 5. Adult nonfiction and juvenile nonfiction led the way with increases of 19.7% and 19.5%, respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-17 05:00:00 UTC ]
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Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Penguin Random House and HarperCollins have both scooped prizes at this year's Audio Production Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 08:52:59 UTC ]
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JoAnn Wypijewski is a writer, editor, and journalist based in New York. From 1982 to 2000, she was an editor at The Nation magazine and co-editor, with Kevin Alexander Gray and Jeffrey St. Clair, of Killing Trayvons: An Anthology of American Violence (2014). She has written for CounterPunch,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-26 18:00:16 UTC ]
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