Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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A great Bigfoot novel may be lurking out there. Max Brooks’s ‘Devolution’ isn’t it.

Given monster stories by Mary Shelley, Stephen King and other masters of the macabre, Brooks is trying to fill some awfully big shoes here. Continue reading at The Washington Post

[ The Washington Post | 2020-06-09 15:19:49 UTC ]
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'Talent and potential' of young people in sector marked by 2020 Print Futures Awards

Forty-four young people have scooped grants of up to £1,500 each in The Printing Charity’s 2020 Print Futures Awards for people aged 18 to 30 in the UK printing, paper, publishing, packaging and graphic arts sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 01:04:03 UTC ]
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California Sunday Magazine Shuts Down Print Edition

After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
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For Inc., It’s Not About Platform or Product, It’s About Purpose

Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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Faber acquires spoof Cummings diary

Faber is to publish The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, written by Arthur Mathews. Continue reading at The Bookseller

[ The Bookseller | 2020-06-04 11:59:15 UTC ]
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Print Unit Sales Fell 5.5% Last Week

The 5.5% decline in print unit sales last week compared to the previous week was mainly due to a 25.5% sales drop in the young adult category, in which 'The Ballad of Songbirds and Snakes' sold more than 270,000 copies in the week ended May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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Ingram sees 'huge swing' to print on demand during coronavirus

The coronavirus pandemic has seen a “huge swing” towards print on demand (p.o.d.), Ingram's senior vice-president David Taylor has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 09:42:17 UTC ]
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News Corp Carnage: Fine Print Reveals Even Greater Hit to Local Journalism

Of the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-29 21:38:27 UTC ]
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Print Units Jumped 11% in Mid-May

The release of Suzanne Collins’s prequel to her Hunger Games series in the week ended May 23, 2020, drove up unit sales of print books by 11.1% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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News Corp carnage: fine print reveals even greater hit to local journalism | The Weekly Beast

Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian

[ The Guardian | 2020-05-29 01:07:11 UTC ]
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'Gutting': News Corp Australia's newspaper print closures will leave 'thousands of stories' untold

Readers and former staff decry a terrible day for journalism and express grief at job cutsDevoted readers and former staff of Australia’s local newspapers have expressed their grief at News Corp Australia’s announcement of significant job cuts and the print closure of more than 100 local and... Continue reading at The Guardian

[ The Guardian | 2020-05-28 03:36:58 UTC ]
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News Corp announces end of more than 100 Australian print newspapers in huge shift to digital

Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian

[ The Guardian | 2020-05-27 23:38:41 UTC ]
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UK National Newspaper Print Sales Plunge Amid Coronavirus Lockdown

Print sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
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Print Units Up 7.7% in Mid-May

Unit sales of print books rose 7.7% in the week ended May 16, 2020, over the comparable period in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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UK national newspaper print sales plunge amid coronavirus lockdown

Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian

[ The Guardian | 2020-05-21 13:50:38 UTC ]
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Print Unit Sales Fell 7.8% Last Week

After two weeks of consecutive double-digit growth, unit sales of print books fell last week compared to the week ended May 9, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-21 04:00:00 UTC ]
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In Curtis Sittenfeld’s ‘Rodham,’ Hillary doesn’t become a Clinton. And Donald Trump isn’t president.

Sittenfeld’s alternate history is the story not of “What Happened” but of “What Could Have Happened.” Continue reading at The Washington Post

[ The Washington Post | 2020-05-18 15:39:14 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Five go into lockdown in latest Blyton spoof

Quercus is publishing Five Go Absolutely Nowhere, the latest title in its Enid Blyton for Grown-Ups series, inviting readers to join George, Dick, Anne, Julian and Timmy the Dog as they go into lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 02:11:23 UTC ]
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