Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget
[ Engadget | 2022-09-30 12:30:58 UTC ]
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A 17.3% increase in adult fiction print unit sales was not enough to prevent print unit sales overall from falling 4.2% in the week ended Sept. 24, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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Unit sales of print books declined 4.2% last week as good debuts in adult fiction were not enough to offset declines in adult nonfiction and children's fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
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Unit sales of print books dropped 2.3% in the week ended Sept. 17, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Karen Kingsbury, author of the bestselling Baxter Family series as well as standalone Christian fiction titles such as ‘A Distant Shore,’ will produce page-to-screen adaptations of her books through a new company, Karen Kingsbury Productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Soft sales in the adult nonfiction and juvenile categories offset a 12.1% increase in sales of adult fiction, leading to a 2.3% drop in unit sales of print books last week compared to the week ended September 18, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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The publisher offers traditional-quality end-to-end editorial, design, production, and marketing services, while also tailoring its services to meet the specific needs of its many authors. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Increases in adult fiction and young adult were not enough to offset declines in the adult nonfiction and juvenile categories, resulting in a 2.4% decline in unit sales of print books last week compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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The Pulitzer Prize-winning author has written five books in six years and been nominated for a Booker Prize for “Oh William!” What’s gotten into her? Continue reading at The New York Times
[ The New York Times | 2022-09-03 12:59:45 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Post-lockdown, publishers remain all-in on interactive book and product formats, from activity titles and prompted journals to puzzles and games. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Unit sales of print books for the week ended Aug. 27, 2022, were flat compared to the similar week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Unit sales of print books pulled off a rare feat last week: sales were flat with the week ended August 28, 2021. The achievement was due to another week of solid sales increases in adult and young adult fiction and only a small decrease in sales of adult nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-01 04:00:00 UTC ]
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Overall unit sales of print books declined 3.7% in the week ended Aug. 20, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan, even as adult fiction sales rose 17%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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James Spooner's 'The High Desert' chronicles a journey into punk as a Black teeen's escape from exurbia. It's a more common story than you'd think Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-25 13:00:59 UTC ]
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A 17% increase in sales of adult fiction was not enough to prevent print book sales from declining 3.7% last week compared to the week ended August 21, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Unit sales of print books dipped 2.9% in the week ended Aug. 13, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Last week’s sales pattern looked a lot like the previous week: a modest sales decline compared to a year ago, with higher sales of adult fiction and young adult titles offset by lower adult nonfiction and juvenile sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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A double-digit increase in adult fiction sales and gains in YA were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% drop in unit sales of print books in the week ended Aug. 6, 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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