Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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A newspaper in the city of Parral in northern Mexico decided to temporarily stop publishing its print edition Wednesday after Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-01 18:30:21 UTC ]
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El Monitor de Parral said it will continue its digital edition, but will not cover any crime stories or news with a ‘political slant’A newspaper in northern Mexico has announced it will temporarily stop publishing its print edition after unidentified assailants tossed gasoline bombs at its... Continue reading at The Guardian
[ The Guardian | 2019-08-01 15:39:43 UTC ]
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The quintessentially American author wrote pieces for a Paris newspaper in the 1950s. Now, one of those — about a nervous chef and a magnificent cat — is being published in English for the first time. Continue reading at The New York Times
[ The New York Times | 2019-07-31 09:00:06 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Delia Owens’s 'Where the Crawdads Sing' is the feel-good publishing story of the year. This is how it got there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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A record 93 winners were presented with their Print Futures Awards this week, as the scheme marks 10 years of helping emerging talent. Continue reading at The Bookseller
[ The Bookseller | 2019-07-26 01:03:29 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Quercus will publish the spoof teenage diary of "thatch-headed wasteman" Boris Johnson, from comedy writer Lucien Young. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 11:59:37 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Print sales in America have reportedly dropped by 1.9% in the first half of 2019, with children's non-fiction the only major category to show uplift. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 15:07:25 UTC ]
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With print unit sales of adult fiction falling 5.1% in the first half of 2019 compared to the same period in 2018, overall units dropped 1.9% in the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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Pearson says students will only be able to rent physical books as it makes all products "digital first". Continue reading at BBC World
[ BBC World | 2019-07-16 06:14:53 UTC ]
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The publisher will shift its U.S. textbook publishing program to a digital first model. Print texts will be available for rental only. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-16 04:00:00 UTC ]
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Digital reading app Libby has for some time allowed bookworms to play its audiobooks through Android Auto. Following an update that arrived today, folks with CarPlay-enabled infotainment systems can listen to the app's books through their setups too. Continue reading at Engadget
[ Engadget | 2019-07-15 19:07:00 UTC ]
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Pearson will start releasing its updated US titles in digital form first as it breaks with traditional educational publishing and begins phasing out print textbooks. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 14:01:34 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
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