Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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The BISG annual meeting, held April 26 at the Harvard Club in New York City, opened with a panel focused on the challenge of meeting demands for paper and printing after a year of dramatic declines in paper capacity in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 04:00:00 UTC ]
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With contributions from Rowan Williams and Green MP Caroline Lucas, the book is being given an ‘emergency’ release by PenguinFormer archbishop of Canterbury Rowan Williams and Green Party MP Caroline Lucas are among the contributors to a forthcoming handbook about how to become an Extinction... Continue reading at The Guardian
[ The Guardian | 2019-04-26 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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DC Universe is acting on its promise to deliver DC's full comic book library -- more or less. As of now, subscribers to the service have access to 21,000 issues stretching over 80 years, so long as a given issue was released at least one year before... Continue reading at Engadget
[ Engadget | 2019-04-23 00:00:00 UTC ]
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Review of “Report on the Investigation Into Russian Interference in the 2016 Presidential Election” by Special Counsel Robert S. Mueller III Continue reading at The Washington Post
[ The Washington Post | 2019-04-19 20:30:51 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended April 14, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Simon & Schuster (S&S) is gearing up to release an ebook version of the Mueller Report, with print copies hitting the shelves by the end of the month. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
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Circle Media Group has filed for bankruptcy of its Dutch printing companies, blaming Europe’s “challenging market circumstances” in a “shrinking” print industry. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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This week's Apple Books store bestseller list again shows the power the screen has over the page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended April 7, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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Bertelsmann plans to close its Nuremberg printing site by April 2021, and has begun immediate talks with employee representatives, with around 670 permanent staffers and 250 contract workers affected. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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Delia Owens's 'Where the Crawdads Sing' may not have had an unpunctuated reign over the Apple Books store's bestseller list this year, but it's king nonetheless. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
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Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
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If you're a book lover with a soft spot for visual art, you might want to plan a trip to the Geffen Contemporary at MOCA this weekend, where the 2019 LA Art Book Fair will be taking over the Little Tokyo museum. The annual book fair, first held in Los Angeles in 2013, is a celebration of artists’... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 31, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Online publishing platform Medium will publish its first print book,'The Big Disruption,' next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Revenue diversification strategies are coming together as publishers strengthen direct relationships with their audiences. The post ‘Treat display like a legacy product’: Insights from the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-03 00:00:00 UTC ]
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