As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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Ben Aaronovitch’s bestselling Rivers of London series has been optioned for television by Simon Pegg and Nick Frost’s production company Stolen Picture. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Kobo c.e.o. Michael Tamblyn gave the closing keynote at the Book Industry Study Group's annual meeting in New York last week, describing how publishers lose money by leaving it on the digital table. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Professor Brian Cox has written a book on the “most extraordinary and mysterious phenomenon” of black holes for William Collins, with Professor Jeff Forshaw. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Chemtrails on canvas and a gallery transformed into a tongue-in-cheek home design shop. Plus, a very unusual talent show. Here are five exhibitions and events to check out in the coming week: Mi Kafchin, “Chemtrails,” at Nicodim. An exhibition inspired by chemtrails, the conspiracy theory that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-18 00:00:00 UTC ]
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Will Young is "calling for an end to society’s legacy of gay shame" in a "taboo-breaking" manifesto-memoir, How to Be A Gay Man (Virgin Books). Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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'Book piracy threatens authors' livelihoods' according to a new appeal from the Society of Authors to the British government to help protect copyright. The post Society of Authors Calls on UK Government to Fight Online Book Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Facebook COO Sheryl Sandberg took to the Instagram blog this evening saying "We have heard feedback that we must do more – and we agree" (the post was also published as an op-ed in the New Zealand Herald). Despite the lack of credibility big te... Continue reading at Engadget
[ Engadget | 2019-03-30 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Netflix is seeking the dismissal of a lawsuit by indie publisher Chooseco over its interactive Black Mirror episode "Bandersnatch". Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Peloton made a name for itself as a fitness bike purveyor, where consumers could stream their favorite musical artists while cycling in the comfort of their own homes. Now, that reputation is under threat from a copyright lawsuit that accuses the seven-year-old brand of stealing music.On... Continue reading at Advertising Age
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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Chair of judges Alison Brumwell talks about some of the illustrators in the running for the 2019 Kate Greenaway Medal. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Rana DiOrio's latest venture, Creative Mint, seeks to leverage the power of blockchain technology to “democratize and decentralize” rights transactions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
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After decades of oppression a wave of feminist literature has swept Indonesia, and Intan Paramaditha is in the vanguard. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Allen & Unwin publisher Kelly Fagan has acquired Australasian rights to 25-year-old Sophie Hardcastle’s Below Deck for a six-figure sum, after a “competitive” auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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