IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization

Other Publishing stories related to: 'IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits'


David Lynch’s 5 favorite books include these surprising beach reads!

lol. jk. My dude has never been to the beach. Dave’s actual Top 5 list (according to Far Out magazine) is, of course, a throughly Lynchian quintet of unheimlich surrealism, existentialist historical fiction, disturbing found photography, hundred-year-old art criticism, and auteur biography. Each... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-22 16:15:22 UTC ]
More news stories like this | News stories tagged with: #david lynch #art criticism #books include


Yellow Bird UK options rights to Spotify Untold

The non-fiction investigation billed as the "Spotify story", Spotify Untold (Albert Bonniers Förlag), will be turned into a TV show. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 05:54:55 UTC ]
More news stories like this | News stories tagged with: #spotify untold #tv show


Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’

Toronto-based Wattpad announces another international content development deal for Asian markets, and Sweden's Bonnier has a film option for 'Spotify Untold.' The post Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’ appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-21 05:30:06 UTC ]
More news stories like this | News stories tagged with: #asian markets #film option #spotify untold #bonnier


7 Crime Manga That Explore the Other Side of the Law

Do you like criminals in your manga? What about criminals as the main characters? If so, check out this list of crime manga! Continue reading at Book Riot

[ Book Riot | 2019-08-15 10:34:10 UTC ]
More news stories like this | News stories tagged with: #main characters #manga


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


Cengage faces fresh lawsuit from authors over digital sale royalties

Textbook authors who claim Cengage has not paid them correct royalties for sales from its digital services have filed a class action lawsuit against the publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 21:55:01 UTC ]
More news stories like this | News stories tagged with: #textbook authors #digital services


Fighting Back: Spotlight on Rachael Denhollander

A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fighting back #rachael denhollander #sexual abuse #memoir


IndieBound Needs a Makeover If It's Going to Fight Amazon

An indie bookseller urges the American Booksellers Association to enhance its website for the good of booksellers everywhere. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fight amazon #american booksellers association #bookseller


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #ad dollars #digital content


Christi Daugherty’s YA thriller series optioned for TV

Christi Daugherty’s YA thriller series Night School (Little, Brown) has been optioned for TV by the Intellectual Property Group. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 15:06:18 UTC ]
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Literary San Diego: A Reading List That May or May Not Include Ron Burgundy

What place does San Diego have in the cultural imagination? Because this is where I grew up, it’s hard for me to see it clearly. San Diego can seem like a joke—always trying to be something more than what it is, never measuring up, the overlooked younger sibling of LA and San Francisco. Our... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-05 08:48:04 UTC ]
More news stories like this | News stories tagged with: #san diego


Lime Pictures option Gould-Bourn debut for TV

James Gould-Bourn’s debut novel Keeping Mum (Trapeze) has been optioned for a TV series by triple Emmy-winners Lime Pictures. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 04:13:19 UTC ]
More news stories like this | News stories tagged with: #tv series


PRH Added £25 Million to Pearson's First Half Earnings

As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #half earnings #penguin random house #pearson


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion


Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with: #industry consolidation #time warner #digital media


Jonathan Fetter-Vorm and Mary Anne Mohanraj on the Anniversary of Apollo 11 and Space Exploration

In this episode of the Fiction/Non/Fiction podcast, author and illustrator Jonathan Fetter-Vorm and science fiction writer Mary Anne Mohanraj talk to hosts V. V. Ganeshananthan and Whitney Terrell about the 50th anniversary of the Apollo 11 moon landing and how space exploration has been... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 08:47:28 UTC ]
More news stories like this | News stories tagged with: #space exploration #whitney terrell #science fiction


Booker Prize longlist includes Margaret Atwood, Salman Rushdie, Valeria Luiselli

The Booker Prize Foundation revealed the longlist for its literary award Tuesday, with Margaret Atwood, Salman Rushdie, Valeria Luiselli and Jeanette Winterson among the nominees. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-24 19:43:58 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #valeria luiselli #margaret atwood #jeanette winterson #literary award


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with: #great job #selling point #record-breaking year #late 1990s #nielsen