IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization

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An indictment of education reformers, and a call to fight back

Diane Ravitch offers disturbing and inspiring tales from the battle over public schools. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 04:41:30 UTC ]
More news stories like this | News stories tagged with: #fight back #public schools


Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with: #ad targeting #third-party cookie #find alternatives #digital media


See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | News stories tagged with: #public consciousness #science fiction


Audible settles copyright lawsuit with publishers over audiobook captions

Seven publishers had sued the audiobook giant last July, claiming that its audio-to-text service Captions was unauthorisedAfter months of back and forth, Audible has settled in a copyright lawsuit with major publishers over its plan to introduce captions to their recordings, a proposal that the... Continue reading at The Guardian

[ The Guardian | 2020-01-15 14:00:06 UTC ]
More news stories like this | News stories tagged with: #major publishers #copyright lawsuit #publishing houses #audiobook


Settlement agreed upon in audio book captions lawsuit

Book publishers and the leading audio book producer-distributor have agreed to a settlement in their copyright lawsuit Continue reading at ABC News

[ ABC News | 2020-01-14 18:03:19 UTC ]
More news stories like this | News stories tagged with: #book publishers #copyright lawsuit #audio book


Audible to settle in Captions lawsuit

Amazon's audiobook company Audible has reached a settlement with a group of seven US publishers in the copyright lawsuit against the firm's Captions programme, according to a letter from Audible's legal team. Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 21:30:27 UTC ]
More news stories like this | News stories tagged with: #captions lawsuit #copyright lawsuit #captions programme #legal team #audiobook


Boxer Crouch's memoir optioned for TV by 'Gentleman Jack' team

Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 13:45:31 UTC ]
More news stories like this | News stories tagged with: #memoir optioned #suranne jones #memoir


Janice Hadlow's début optioned by Bad Wolf for TV

Janice Hadlow's début novel, The Other Bennet Sister, has been optioned for TV by Bad Wolf. Continue reading at The Bookseller

[ The Bookseller | 2020-01-12 22:44:25 UTC ]
More news stories like this | News stories tagged with: #bad wolf


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with: #tremor international #international publishing


In ‘Cleanness,’ Garth Greenwell explores the mysteries of love and pleasure

This story collection revisits an American teacher in Bulgaria from the novel “What Belongs to You.” Continue reading at The Washington Post

[ The Washington Post | 2020-01-07 12:00:00 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with: #news corp


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #tremor international #minority stake #ad-tech company #exclusive rights #news corp #international publishing


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp


Settlement close in Audible Captions lawsuit

Audible and a group of seven publishers are close to reaching a settlement in the copyright lawsuit against the firm's Captions programme, according to a letter from Audible's legal team.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-02 20:10:35 UTC ]
More news stories like this | News stories tagged with: #copyright lawsuit #captions programme #legal team


In the War on Truth, Complacency Is Not an Option

What did you do in the war? It was one of the most salient questions of the 20th century, as pregnant with harrowing implications as it was innocent. Now, as we complete the first decade of the new century, it bears repeating. Because we—we as citizens and humans and especially we of the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-23 19:18:41 UTC ]
More news stories like this | News stories tagged with: #— donald


Michael Fassbender options Kevin Barry's Night Boat to Tangier

Kevin Barry's Night Boat to Tangier (Canongate) will be adapted for the big screen by Hollywood actor Michael Fassbender. Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 04:03:15 UTC ]
More news stories like this | News stories tagged with: #night boat #kevin barry #snight boat #big screen


Knights Of Christmas ad hits 100,000 views

​Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Inside the State Department’s fight against Russian disinformation

Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post

[ The Washington Post | 2019-11-27 17:01:51 UTC ]
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US publishers still fighting for exclusion from book tariffs

US publishers are still fighting to see books produced in China excluded from tariffs, even as a new tariff affecting books is expected to come into force on 15th December. Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 14:22:15 UTC ]
More news stories like this | News stories tagged with: #book tariffs #15th december


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #golden age #digital content