IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization

Other Publishing stories related to: 'IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits'


‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Coronavirus has left small publishers desperately fighting for survival

A survey of indie presses shows that 60% fear they could be out of business by the autumn, writes Galley Beggar Press cofounder Sam JordisonOver the past few years, the success of independent publishers such as Fitzcarraldo, And Other Stories, Bluemooose and Influx Press has been something to... Continue reading at The Guardian

[ The Guardian | 2020-05-15 06:00:32 UTC ]
More news stories like this | News stories tagged with: #small presses #sales drop #physical sales #online retailers #ebook sales #real connection #physical objects #great deal #bookseller


Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with: #digital engagement #roughly half #apple news+ #lead generation #cash flow #high priority


'It's a real battle': African authors fight for publishing independence

Francophone African books are still very often published by French imprints, which can make them hard to get at home. But there is a growing push for changeWhen Cameroonian author Daniel Alain Nsegbe first saw his debut novel for sale in his home city of Douala, the price was so high “you would... Continue reading at The Guardian

[ The Guardian | 2020-05-14 09:59:14 UTC ]
More news stories like this | News stories tagged with: #rights territories #local readers #sub-saharan africa #books written #world rights #debut novel


The long fight for reproductive rights is only getting harder

Three books about the roadblocks for women seeking abortion — or simply dignity and control over their bodies. Continue reading at The Washington Post

[ The Washington Post | 2020-05-13 10:00:00 UTC ]
More news stories like this | News stories tagged with: #long fight #reproductive rights


‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday podcast #revenue streams #news publishing


Square Enix's 54-game charity bundle includes Eidos and Ion Storm classics

Need an incentive to stay at home during the pandemic? How about a months-long game backlog that includes some classics? Square Enix is happy to oblige. The publisher has released a Square Enix Eidos Anthology on Steam that bundles 54 Eidos games for... Continue reading at Engadget

[ Engadget | 2020-05-11 13:20:20 UTC ]
More news stories like this | News stories tagged with: #square enix #anthology


AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | News stories tagged with: #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


Noho options Moggach's 'timely' The Carer

Deborah Moggach’s The Carer (Tinder Press) been optioned by Noho Films & TV.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 00:55:29 UTC ]
More news stories like this | News stories tagged with: #deborah moggach


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with: #published today #digital media


Anne Raeff’s ‘Only the River’ travels the globe and spans decades to explore one family’s secrets

One of Raeff’s signal strengths is to immerse readers in the sensuous present of any era, in each setting’s vibrant textures and temperatures. Continue reading at The Washington Post

[ The Washington Post | 2020-05-06 15:21:12 UTC ]
More news stories like this | News stories tagged with: #spans decades


Michael Lewis’s new podcast explores inequality via the coaching boom

The bestselling author returns with season two of his ‘Against the Rules’ podcast, shifting focus from the decline of referees in society to the proliferation of coaches. Since his first book was published back in 1989, Michael Lewis has been famous for explaining complex concepts and... Continue reading at Fast Company

[ Fast Company | 2020-05-05 06:00:31 UTC ]
More news stories like this | News stories tagged with: #michael lewis #shifting focus #flash boys #silicon valley #government agencies #bestselling author


Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | News stories tagged with: #bookstore


ALA Announces Virtual Option for Canceled Annual Conference

The event, dubbed ALA Virtual—Community Through Connection, will offer "educational programming, special author events, and social networking" and is set to run from June 24-26, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #educational programming #social networking


Merlin Sheldrake | 'I feel like we're on the edge of a whole new realm of exploration and discovery'

In his first book, writer and biologist Merlin Sheldrake evokes the world of fungi in spellbinding detail. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 01:46:34 UTC ]
More news stories like this | News stories tagged with: #merlin sheldrake


Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this | News stories tagged with: #live broadcast #current climate #verizon media #in-depth discussion #associate publisher


Kavanagh to explore what love means to psychopaths for Trapeze

Crime writer and police psychologist Dr Emma Kavanagh is embarking on a study on what love means to a psychopath for her non-fiction debut with Trapeze. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 23:37:45 UTC ]
More news stories like this | News stories tagged with: #crime writer


Beauty, at what price? ‘If I Had Your Face’ explores women’s lives amid unnatural expectations.

Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post

[ The Washington Post | 2020-04-21 14:13:00 UTC ]
More news stories like this | News stories tagged with: #frances cha


Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
More news stories like this | News stories tagged with: #homes gardens #magnolia journal #sweet july