IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization

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Gayle's Half the World Away optioned by Genesius Pictures and Tantrum Films

Mike Gayle’s Half A World Away (Hodder & Stoughton, 2019) has been optioned for television by Genesius Pictures and Tantrum Films with actress Michelle Collins attached.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 04:01:47 UTC ]
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AGC Studios options Gilman's The Englishman

David Gilman’s contemporary espionage thriller The Englishman has been optioned by Stuart Ford’s AGC Studios in a "major" deal, with plans to develop a "Jason Bourne-like franchise" around Dan Raglan, the novel’s hero character. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:00:41 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Exploring the legal world of Hamilton — and ‘Hamilton’

Scholars explore the questions of law, past and present, raised by the hit musical. Continue reading at The Washington Post

[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Sceptre to publish exploration of Shakespeare's Juliet

Sceptre has acquired a cultural, historical and literary exploration of the birth, death and legacy of Shakespeare’s Juliet Capulet. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 09:16:13 UTC ]
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Abraham Lincoln and John Brown: Imperfect heroes of the fight to end slavery

H.W. Brands critiques the wildly different paths the two men took toward the same goal. Continue reading at The Washington Post

[ The Washington Post | 2020-10-23 12:00:00 UTC ]
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Andrew O'Hagan’s Mayflies optioned for TV

Synchronicity Films is developing a limited series based on Andrew O'Hagan’s Mayflies, with screenwriter Andrea Gibb on board to adapt the novel.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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Bernard to explore violence, race and love in essay collection for Transworld

Transworld is publishing Black is the Body, a collection of non-fiction essays covering a number of US author Emily Bernard's experiences. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 19:56:01 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Comedian and writer Merrill Markoe dug deep into her childhood musings to explore memory

Her new graphic memoir, “We Saw Scenery,” is based on old diaries she found three years ago: “I wrote down everything.” Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 12:00:00 UTC ]
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Coronet acquires 'timely' debut exploring extinction and survival

Coronet has acquired the debut novel of Kate Sawyer examining life after near global extinction. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 19:02:14 UTC ]
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‘Goodfellas’ turned 30 this year. ‘Made Men’ explores its lasting influence.

Martin Scorsese’s 1990 film was far from a surefire hit, but it cemented his legacy. Continue reading at The Washington Post

[ The Washington Post | 2020-09-24 12:03:35 UTC ]
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Qataris Enter Fight Over Lagardere's Board

The three major shareholders of the parent company of Hachette Book Group—Vivendi, Amber Capital, and Qatar Capital—are now aligned in a push to control four of the nine seats on the company board. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Explore Indigenous Futurisms With these SFF Books by Indigenous Authors

Explore Indigenous Futurisms by reading these 25 science fiction and fantasy books by Indigenous authors with Indigenous main characters! Continue reading at Book Riot

[ Book Riot | 2020-09-18 10:38:00 UTC ]
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Sphere to publish true crime exploring murder of author's stepsister

Sphere has acquired a book in which the author tells the story of her own investigation into the long-unsolved murder of her stepsister.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 23:03:19 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The 2020 National Book Award for Young People’s Literature longlist includes many newcomers.

‘Tis the season for book awards! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Young People’s Literature. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding quality and cogent... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-16 14:15:20 UTC ]
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Pan Mac wins four-publisher fight for Payne

Pan Macmillan has won a four-way auction for Broken Heartlands: A Journey Through Labour’s Lost England by Financial Times political correspondent Sebastian Payne. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 08:41:04 UTC ]
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