As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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What happened to Agatha Christie in 1926? A new novel explores her curious disappearance. Continue reading at The Washington Post
[ The Washington Post | 2022-02-02 13:00:38 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget
[ Engadget | 2022-01-29 16:30:45 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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"Putting the Rabbit in the Hat" is the kind of spiky, opinionated book you'd expect from the star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 12:00:08 UTC ]
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Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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The Association of American Publishers finds international backing for its lawsuit of Maryland's new library digital book licensing law. The post IPA and European Publishers Back AAP’s Maryland Copyright Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-05 14:57:32 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Authors including Lee Child and John Grisham have been awarded $7.8m (£5.8m) in damages, after teaming up with Amazon and Penguin Random House to sue a number of pirate e-book sites at work in Ukraine. Continue reading at The Bookseller
[ The Bookseller | 2021-12-29 09:54:39 UTC ]
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‘On Girlhood,’ edited by Glory Edim, pulls together the work of Toni Morrison, Alice Walker and more. Continue reading at The Washington Post
[ The Washington Post | 2021-12-23 12:00:13 UTC ]
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‘Vivian Maier: Developed’ is a revealing and beautiful biography about the mysterious caregiver who left behind a trove of her own art. Continue reading at The Washington Post
[ The Washington Post | 2021-12-21 12:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Authors Guild has launched a National Letter Writing campaign, asking its 11,000 members and supporters to send emails and letters to school boards, lawmakers, and newspapers arguing that banning books harms students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Former US President Barack Obama has released a 13-strong list of his favourite books of the year, spanning memoir, fiction and non-fiction, including Crossroads by Jonathan Franzen (Fourth Estate), These Precious Days by Ann Patchett (Bloomsbury) and Harlem Shuffle by Colson Whitehead (Doubleday). Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:55:04 UTC ]
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Kim Newman’s latest novel finds pop-culture icons navigating a strange, dark world. Continue reading at The Washington Post
[ The Washington Post | 2021-11-28 20:55:35 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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