IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Deborah Birx’s unseen fight to stop Trump’s covid falsehoods

The former White House coronavirus official recalls using subversion and subterfuge to get the truth out. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:38 UTC ]
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The Fight to Decouple Sex From Marriage

Sixty years ago, Helen Gurley Brown’s best-selling book promised women sexual freedom. Today, it reads like an omen. Continue reading at The Atlantic

[ The Atlantic | 2022-05-19 11:00:00 UTC ]
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New Books Explore Faithful Fatherhood

New and forthcoming books on fatherhood coming from religion publishers are emphasizing connection and healing between fathers and sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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Robert Goolrick, whose books explored tragedy and endurance, dies at 73

He vaulted to literary prominence with a lacerating childhood memoir of abuse and wrote best-selling novels such as "A Reliable Wife.” Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 01:28:24 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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Kim Kelly's 'Fight Like Hell' Examines the Rebound of Unions

As public opinion of unions surpasses its 40-year high a new book by the journalist and union organizer offers lessons and inspiration for workers in any industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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Treva B. Lindsey’s ‘America, Goddam’ Explores How State And Sexual Violence Impact Black Women

Invoking #SayHerName, this new book fuses together history, data and first-person stories to envision a world free of violence. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-11 14:10:48 UTC ]
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Free of the Earth: On the Tohono O’odham Nation’s Fight to Protect the Saguaro

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-11 08:49:54 UTC ]
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A prosecutor’s fight against sex trafficking — and Backpage.com

Maggy Krell recounts her efforts to shut down the site, notorious for erotic and illicit classified ads. Continue reading at The Washington Post

[ The Washington Post | 2022-04-08 12:00:57 UTC ]
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New Sheikh Zayed 2022 Shortlists, Including Translation

The Sheikh Zayed Book Award names its shortlisted contenders in Literary and Art Criticism, Translation, Publishing and Technology and more. The post New Sheikh Zayed 2022 Shortlists, Including Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-31 16:49:28 UTC ]
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Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
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Maureen Howard, novelist of refinement and self-exploration, dies at 91

Her books often focused on the struggles in women's lives and were praised for their precise, shimmering prose. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 01:21:43 UTC ]
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Bruce Duffy, who explored philosophers’ lives in critically praised debut novel, dies at 70

His ambitious 1987 novel about the life of Ludwig Wittgenstein and other philosophers was a literary sensation. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 20:48:27 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Economic sanctions were designed as a severe threat. Now they’re a default policy option.

Historian Nicholas Mulder explains sanctions' modern origins in the League of Nations era. Continue reading at The Washington Post

[ The Washington Post | 2022-02-25 13:00:00 UTC ]
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News UK explores cashing in on crypto boom with NFTs

Sun publisher examining whether classic front pages and exclusive photos can have lucrative second lifeRupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and... Continue reading at The Guardian

[ The Guardian | 2022-02-16 15:06:14 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Journalist Explores the ‘Loving Act’ of Elder Care

Longtime journalist Dave Iverson says Americans must be more prepared when it comes to care for their elderly loved ones as he reflects on 10 years spent caring for his mother in ‘Winter Stars’ (Light Messages, March 22). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-08 05:00:00 UTC ]
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