As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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In a November 19 letter, lawyers for the plaintiff publishers outlined seven “categories” of requested documents yet to be turned over by the Internet Archive and accused the IA of "hoping to run out the clock” on discovery. Discovery in the case is due to close mid-December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-21 05:00:00 UTC ]
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Midwest religion and spirituality publishers draw inspiration from their communities to meet readers’ needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Joe Matthews, CEO of IPG parent company Chicago Review Press Inc., discusses the distributor’s explosive growth, and its future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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The Dragon’s Blood, the sixth book in the Nat Geo series, leads readers on another globe-spanning adventure . (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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Claire Tomalin’s ‘The Young H.G. Wells’ is a fascinating look at the prolific writer’s rocky beginnings and complicated personal life. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 12:00:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Dennis Drabelle’s “The Power of Scenery” chronicles Frederick Law Olmsted’s role in creating gems like Yosemite Continue reading at The Washington Post
[ The Washington Post | 2021-10-29 11:00:00 UTC ]
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White Rabbit has signed a new memoir by Mark Lanegan, described as a “terrifying account” of Covid-19, which left the songwriter slipping in and out of a coma. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:09:40 UTC ]
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In Patti Callahan’s “Once Upon a Wardrobe,” a logic-minded teenager learns the power of stories during afternoons with C.S. Lewis. Continue reading at The Washington Post
[ The Washington Post | 2021-10-26 14:36:00 UTC ]
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Princeton University Press has acquired world English rights, including audio, to Claudia de Rham’s The Beauty of Falling. Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 07:35:43 UTC ]
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Do you know who translated your favorite foreign-language novel? Whoever did wants you to know—as soon as you pick up the book, in fact. That’s why translators are demanding that book publishers credit them on the front covers of the books they translate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Jarrett Adams recounts his grueling path from a wrongful conviction to a law career. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Weidenfeld & Nicolson has acquired John Higgs' exploration of the "unexpected connections" between The Beatles and the Bond films and what they tell us about British culture. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 03:01:34 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Hodder & Stoughton will publish Jay Owens' Dust: A History and a Future of Environmental Disaster, the first book to examine the "importance of this tiny substance as the residue and record of our modern lives". Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 12:46:07 UTC ]
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