IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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In her novel ‘When the Stars Go Dark,’ Paula McLain draws on abuse cases, including her own

Polly Klaas and other victims add real-world terror to McLain’s new suspense novel. Continue reading at The Washington Post

[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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Jhumpa Lahiri’s novel ‘Whereabouts’ is a delicate exploration of despair

In her new novel, the author of “Interpreter of Maladies” and “The Namesake” charts the inner life of a lonely woman living in Europe Continue reading at The Washington Post

[ The Washington Post | 2021-04-20 15:45:25 UTC ]
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Exploring the Self: Spotlight on Bob Ballard

With a new memoir, famed underwater archaeologist Bob Ballard aims to tell his story, look to the future, and plumb the depths of his soul. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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2020’s most challenged books include ‘The Hate U Give’ and others about race

The list, compiled by the American Library Association, is meant to inform the public about censorship. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 06:46:02 UTC ]
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In Gabriela Garcia’s ‘Of Women and Salt,’ five generations of mothers and daughters fight to stay afloat

Her debut stretches from 1866 Cuba to the present-day United States, chronicling traumas both experienced and inherited. Continue reading at The Washington Post

[ The Washington Post | 2021-03-30 08:29:10 UTC ]
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Atlantic wins Santhouse's 'wry' exploration of the mind

Atlantic Books is to publish Head First: A Psychiatrist’s Stories of Mind and Body by Alastair Santhouse, after securing the non-fiction title at auction. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 23:36:40 UTC ]
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Luvvie Ajayi Jones wrote the book on fighting fears, but she still has some of her own

“Life doesn’t stop popping up things that are scary,” says the author of “Professional Troublemaker.” Continue reading at The Washington Post

[ The Washington Post | 2021-03-08 14:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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PRH authors including Dawkins and Mackesy share reasons for hope

Penguin Random House UK is publishing a series of essays from its authors, including Richard Dawkins and Charlie Mackesy, offering reasons to feel hopeful about the months and years ahead. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 14:00:07 UTC ]
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Lockdown shifts in children's reading explored by WBD

Statistics suggest that while at the start of the pandemic many children and parents embraced books, reading has now reduced in 2021, while access remains a critical issue particularly for young people from disadvantaged backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 02:38:48 UTC ]
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Exploring the sense of touch, and why we hunger for contact

Richard Kearney examines its literary, religious, mythic and psychoanalytic contexts. Continue reading at The Washington Post

[ The Washington Post | 2021-02-26 13:00:00 UTC ]
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Congressman and Others Vow to Fight Amazon, Monopolies

The Institute for Local Self-Reliance hosted a seminar on the topic of "Reining in Monopoly Power," where Congressman David Cicilline (D-RI) and others vowed to level the playing field for small businesses competing against Amazon and other dominant tech companies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Books exploring friendship and the natural world longlisted for 2021 Klaus Flugge Prize

The Klaus Flugge Prize, awarded to the "most promising and exciting newcomer" in children’s picture book illustration, has longlisted 20 books from illustrators whose debuts span friendship, love, family, the natural world and tales of daring. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 05:20:34 UTC ]
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Melissa Broder’s ‘Milk Fed’ is a delectable exploration of physical and emotional hunger

A woman, rigid in her diet, finally gives in to her cravings in Broder’s follow-up to “The Pisces.” Continue reading at The Washington Post

[ The Washington Post | 2021-02-09 14:41:03 UTC ]
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Sheikh Zayed Book Award and NYU Explore ‘The Nights’

Centuries of fascination for 'The One Thousand and One Nights' were examined by two winners of the Sheikh Zayed Book Award this weekend. The post Sheikh Zayed Book Award and NYU Explore ‘The Nights’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-08 15:06:39 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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